Opt-in Form Missing Privacy Instructions
Why This Rejection Happens
The opt-in form you submitted (web form or paper) does not provide a visible link to your Privacy Policy. Consumers must have easy access to your data handling practices before they submit their phone number.
Common Triggers: Forms without a "Privacy Policy" hyperlink near the submit button, or links that are broken/inaccessible.
Root Cause Analysis
Primary Triggers
- Missing Link: The form text says "See Privacy Policy" but the text is not hyperlinked, or the link is missing entirely.
- Broken Link: The link leads to a 404 error page.
- Location: The link is in the website footer but is not "conspicuous" enough relative to the form (e.g., user has to scroll past the form to find it).
Required Elements
| Element | Requirement | Rationale |
|---|---|---|
| Privacy Link | Hyperlink to Policy | Direct access to legal terms. |
| Placement | Near Checkbox/Button | Must be part of the decision-making process. |
| Accessibility | No Login Required | Policy must be publicly viewable. |
Step-by-Step Remediation
Verify Your Privacy Policy URL
Ensure your privacy policy page is live. Check that it contains the mandatory "No Sharing" clause (see Code 805 fix).
Add the Link to Your Form
Edit your web form's legal text to include a hyperlink.
✓ Compliant Form
"I agree to receive SMS... View our Privacy Policy."
✗ Non-Compliant Form
"View our Privacy Policy." (No link, just text)
Update Screenshot Evidence
Take a new screenshot showing the visible, clickable link near the form. Upload to TCR.
Carrier-Specific Requirements
T-Mobile
- Requires the Privacy Policy to be accessible from the same page as the opt-in. A footer link is usually acceptable if visible, but a direct link in the form text is safer.
AT&T
- Checks that the Privacy Policy link actually works. Broken links result in immediate rejection.
MyTCRPlus Tools That Can Help
Privacy Policy Generator
Create a compliant policy page and get a permanent URL to link in your form.
Use This Tool →Consent Form Builder
Generates form HTML with the Privacy Policy link correctly embedded.
Use This Tool →Pre-Resubmission Checklist
- The text "Privacy Policy" is hyperlinked.
- The link opens the correct page (Code 805 check).
- The link is visible near the submit button.
- I have tested the link in Incognito mode.
- I have updated the screenshot or live site URL.
Common Mistakes to Avoid
❌ "Terms & Conditions" Only
Linking only to T&Cs is not enough. You must explicitly mention and link to the "Privacy Policy" because that document governs data sharing.
❌ PDF Downloads
Linking to a downloadable PDF is technically allowed but discouraged. It's better to link to a web page for accessibility.
Expected Timeline
This guidance provides general information about 10DLC compliance requirements. Access to privacy policies is a critical component of consumer data protection. Organizations should ensure their data practices are transparent and accessible at the point of collection. MyTCRPlus does not provide legal advisory services or regulatory representation.