TCR Code 2128
Opt-in Form Missing HELP Instructions
Disclosure Error
Rejection Rate
8%
Avg Fix Time
10 Min
Success Rate
98%
Why This Rejection Happens
The disclosure text on your web form (or paper form) does not inform the user that they can text "HELP" for assistance.
Root Cause Analysis
Standard Requirement: CTIA guidelines mandate "HELP" instructions in the call-to-action to ensure users always have a path to support.
The Fix
Update your form disclosure to include the help keyword.
✓ Correct Disclosure
"...Msg & data rates may apply. Reply HELP for help and STOP to cancel."
✗ Non-Compliant
"...Contact us if you have questions." (Not specific enough)