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Fix TCR Code 7014: Privacy Policy Mentions Marketing | MyTCRPlus
Code 7014 High Priority

Privacy Policy Mentions Marketing

HIGH SEVERITY
12%
Rejection Rate
45 mins
Avg Fix Time
95%
Success Rate

Why This Rejection Happens

This code is similar to Code 7103/851 but specific to "Marketing" language. Your Privacy Policy states that user data will be used for "marketing," "promotions," or "third-party offers," but you failed to add the specific SMS exclusion clause. Carriers interpret general marketing clauses as permission to sell data unless explicitly stated otherwise.

Common Triggers:
  • Policy says: "We share data with partners for marketing purposes."
  • Policy says: "We may use your info to send promotional offers from affiliates."
  • Missing the "No mobile info will be shared" exclusion statement.

Root Cause Analysis

Regulatory Framework: CTIA Principles (Consent Transferability); T-Mobile Code of Conduct.

Primary Triggers

  • Broad Permissions: Standard legal templates often grant broad rights to share data for marketing to maximize business value. 10DLC rules specifically restrict this for mobile numbers.
  • Lead Gen Prevention: Carriers use this code to block affiliate marketers who collect numbers to sell as leads. If your policy allows sharing for marketing, you look like a lead seller.

The "Carve-Out" Clause

Mandatory Text

"The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties."

Add this immediately after any paragraph mentioning data sharing for marketing.

Step-by-Step Remediation

1

Audit the Policy

Search your privacy policy for the words "marketing," "promotional," "partners," or "affiliates."

2

Add the Exception

Where you state you share data, add the exclusion clause.

Corrected Clause: "We may share your email with partners. However, no mobile information will be shared with third parties/affiliates for marketing/promotional purposes."

Pre-Resubmission Checklist

  • I have added the exclusion clause to my privacy policy.
  • I have republished the page so the changes are live.
  • The policy clearly distinguishes between email (shareable) and SMS (protected).

Need Legal Wording?

Don't guess on the language. Copy our approved text.

Legal Disclaimer: Code 7014 is about data sharing restrictions. 10DLC rules treat mobile numbers as highly sensitive data, requiring stricter protection than email.

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