TCR Code 1001
Age Gate Attribute Missing
Configuration Error
Rejection Rate
12%
Fix Difficulty
Easy
Success Rate
99%
Why This Rejection Happens
Your campaign involves age-restricted content (Alcohol, Tobacco, Vape, Lottery, Firearms), but the Age Gated attribute in the Campaign Registry settings is set to FALSE.
Root Cause Analysis
Carrier Requirement: T-Mobile and AT&T strictly require the "Age Gated" flag for any traffic related to regulated industries to ensure carrier-level filtering compliance.
Detected Triggers in Sample Messages
- Keywords: "Wine", "Beer", "Vape", "Bet", "Cigar", "Ammo".
- Website Content: Your provided brand website sells age-restricted products.
- Vertical Selection: You selected "Entertainment" or "Retail" instead of the specific regulated vertical (e.g., "Alcohol").
How to Fix
1
Edit Campaign Attributes
You must unlock the campaign (or create a new one if your CSP doesn't allow editing) and locate the Campaign Attributes section.
Settings > Attributes > Age Gated Content = TRUE
2
Verify Website Age Gate
If you enable the attribute, your website must have a functioning age verification pop-up. If it does not, you will simply get rejected with Code 30888 later.
⚠️ Warning: Simply adding "21+" to the footer is not enough. You need an active modal that requires user interaction (e.g., entering birthdate or clicking "I am over 21").
3
Update Opt-in Flow
Ensure your opt-in SMS flow includes age confirmation if the website does not handle it reliably. Example: "Reply YES only if you are 21+."
MyTCRPlus Tools That Can Help
Related Rejection Codes
Need Help with Regulated Verticals?
Age-gated campaigns are scrutinized heavily. Use our checklist to ensure you pass.
Download Vertical Checklist