SHAFT Content Violation Detected
Why This Rejection Happens
SHAFT stands for **S**ex, **H**ate, **A**lcohol, **F**irearms, and **T**obacco. The carriers found content in your campaign (website, samples, or call-to-action) that violates federal law or carrier safety policies. This is a severe violation that can lead to permanent bans.
- Images of cannabis or CBD leaves on the website.
- Sale of vaping products (even nicotine-free).
- Giveaways for alcohol or firearms.
- Adult content or sexually suggestive themes.
- Hate speech or harassment.
Root Cause Analysis
Primary Triggers
- Strict Liability: Carriers have zero tolerance for federally illegal substances (Cannabis). Even if legal in your state, it is banned on 10DLC.
- Age-Gating Failures: Alcohol and Tobacco/Vape are permitted conditionally but require robust age-verification gates on the website, which are often missing.
SHAFT Category Rules
| Category | Status | Requirement if Allowed |
|---|---|---|
| Sex (Adult) | PROHIBITED | No exceptions. |
| Hate Speech | PROHIBITED | No exceptions. |
| Alcohol | RESTRICTED | Age Gate (21+) on website + "Age Gated" attribute selected. |
| Firearms | RESTRICTED | Age Gate (18+/21+) on website + "Age Gated" attribute. (Some carriers ban outright). |
| Tobacco/Vape | PROHIBITED* | *Generally prohibited. Very strict exceptions exist but hard to get. |
Step-by-Step Remediation
Scrub the Content
If you are selling prohibited items (Cannabis, Vape), you cannot use 10DLC SMS for marketing them. You must remove all mentions from the messaging campaign.
Violation
CBD is high-risk/prohibited on most carriers.
Compliant
Purely transactional/shipping info is sometimes allowed if strictly gated.
Install an Age Gate
If your content is Alcohol or Firearms, you must install a popup on your website that forces users to enter their birthdate before viewing content. A simple "Are you 21? Yes/No" button is insufficient.
Pre-Resubmission Checklist
- I have removed all prohibited content (Sex, Hate, illegal drugs).
- If Alcohol/Firearms: I have selected the "Age Gated" attribute.
- If Alcohol/Firearms: My website has a robust age-verification popup.
Fix It Faster
Scan your content for illegal keywords.
Related Rejections
Need Legal Clearance?
SHAFT violations are serious. If you operate in a restricted vertical, consult a specialist.
Legal Disclaimer: This guidance provides general information about SHAFT restrictions (Code 30883). Federal law prohibits the use of telecommunications networks for illegal substances. Violations can lead to carrier fines up to $10,000. Consult legal counsel.
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