High Risk or Deceptive Marketing

CRITICAL REJECTION

Rejection Rate

High

Avg Fix Time

50%

Success Rate

Why This Rejection Happens

This code signifies that your campaign has been flagged for promoting "High Risk" verticals (e.g., Debt Relief, Student Loan Forgiveness, Crypto, Gambling) or using deceptive marketing tactics (misleading claims, false urgency). It is often a manual rejection by a vetting agent who reviewed your website and determined the business model is not supported on 10DLC.

Common Triggers:

Marketing "Get Rich Quick" schemes or work-from-home offers.
Debt collection, credit repair, or tax relief offers.
Deceptive "Winner" notifications or prize scams.
Websites that lack substantial content or legal pages.

Root Cause Analysis

Regulatory Framework: CTIA Short Code Monitoring Handbook v1.8 (Section 2.3); Carrier High-Risk Content Policies.

Primary Triggers

Vertical Ban: Certain industries are simply blocked. If you sell student loan forgiveness services, you are likely blocked by category, regardless of your consent flow.
Deception Indicators: Messages that promise unrealistic results ("Lose 30lbs in 1 week!") or create false urgency ("Final Notice!") are flagged as deceptive practices.

Step-by-Step Remediation

Audit Business Model

If you operate in a high-risk vertical (Debt, Loans, Crypto), verify if your CSP/Carrier supports it at all. Many do not. If your business is legitimate (e.g., a licensed CPA), ensure your website clearly reflects professional services, not "tax relief schemes."

Clean Up Language

Remove aggressive sales language from your samples. Switch from "Urgent: Claim your $500 now!" to "Your account statement is ready for review." Tone matters immensely for this rejection code.

Pre-Resubmission Checklist

I confirm I am not operating a prohibited high-risk vertical.
My sample messages are informational and low-pressure.

Risk Assessment

Scan your content for red flags.

Vertical Checker →

See if your industry is banned.

Content Scanner →

Identify deceptive keywords.

Related Rejections

Code 709 High Risk Financial Services Code 30884 Spam or Phishing Risk

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Legal Disclaimer: Code 30885 is a discretionary rejection by carriers to protect their users from harm. Compliance involves proving your business legitimacy and ethical standards.