Invalid Campaign Description

HIGH SEVERITY

10%

Rejection Rate

15 mins

Avg Fix Time

98%

Success Rate

Why This Rejection Happens

The description field of your campaign was either too short, too vague, or completely irrelevant to the actual messaging content. Vetting agents read this to understand *why* you are texting. A description like "Test" or "Messages" is an automatic failure.

Common Triggers:

"Test campaign" or "Platform testing."
"Marketing messages" (Too vague; explain *what* marketing).
Description says "2FA" but samples show "Pizza Coupons."
Word count is too low (< 10 words).

Root Cause Analysis

System Policy: TCR Campaign Requirements; Carrier Transparency Standards.

Primary Triggers

The "Lazy" Submission: Filling out the form quickly and writing "notifications" does not give the carrier enough context to approve traffic.
Inconsistency: If the description contradicts the sample messages or the Use Case selected, it is marked as invalid.

Good vs. Bad Descriptions

Bad (Rejected):

"Marketing."

Good (Approved):

"This campaign sends promotional offers, weekly coupons, and new product announcements to existing customers of Joe's Pizza who have opted in via our website."

Step-by-Step Remediation

Follow the Formula

Who + What + Why.
Who: "[Brand Name] sends..."
What: "...appointment reminders and billing alerts..."
Why: "...to customers who purchased our services."

Update TCR Profile

Pre-Resubmission Checklist

My description mentions the Brand Name.
My description matches the sample messages provided.

Fix It Faster

Generate a perfect description.

Description Generator →

Create a description based on your industry.

Related Rejections

Code 2002 Description Unclear (Duplicate) Code 2004 Description Mismatches Samples

Details Matter

A detailed description proves you are a legitimate sender with a plan.

Contact Support Back to Decoder

Legal Disclaimer: Code 30886 is a data quality error. It ensures the carrier understands the nature of the traffic traversing their network.