Opt-out Workflow Error

HIGH SEVERITY

20%

Rejection Rate

15 mins

Avg Fix Time

98%

Success Rate

Why This Rejection Happens

This code means there is a problem with how you handle the "STOP" keyword. Either your sample STOP response is missing mandatory elements (Brand Name + Confirmation), or your description of the opt-out process contradicts the sample messages.

Common Triggers:

Sample STOP response: "You are unsubscribed." (Missing Brand Name).
Sample STOP response: "Goodbye." (Missing confirmation of no future msgs).
Description says users can reply "QUIT" but system only supports "STOP."

Root Cause Analysis

Regulatory Framework: CTIA Short Code Monitoring Handbook; TCPA (Revocation of Consent).

Primary Triggers

Incomplete Message: The user needs to know *who* they stopped and *that* it worked. A generic response leaves them guessing.
Keyword Support: 10DLC requires support for standard keywords (STOP, UNSUBSCRIBE, CANCEL). If your platform only supports one, you must disclose only that one, but ensure it works.

Step-by-Step Remediation

Fix the Sample Message

Edit your "Opt-out Message" field in the TCR portal. It must follow this format: "[Brand Name]: You have been unsubscribed and will receive no further messages."

Check Opt-in Text

Ensure your opt-in description or image also mentions "Reply STOP to cancel." Consistency between the promise and the execution is key.

Pre-Resubmission Checklist

The sample STOP response includes the Brand Name.
The sample confirms "no further messages."

Fix It Faster

Get compliant response text.

Response Generator →

Generate STOP message text.

Related Rejections

Code 6010 STOP Msg Missing Brand Code 6011 STOP Msg Missing Confirmation

Stop Means Stop

Confirming the opt-out is critical for TCPA compliance.

Contact Support Back to Decoder

Legal Disclaimer: Code 30887 relates to the mechanics of revocation. Ensuring your system honors opt-outs and confirms them is a legal necessity.