Age Gate Missing on Website

CRITICAL REJECTION

10%

Rejection Rate

1 hr

Avg Fix Time

95%

Success Rate

Why This Rejection Happens

The carrier vetting team identified content on your website that requires age verification (Alcohol, Tobacco, Firearms, Adult Content), but no functioning Age Gate was found. Federal law and carrier policy mandate that access to this content be restricted to users who verify their age upon entering the site.

Common Triggers:

Selling wine, beer, or spirits without a 21+ popup.
Selling vape pens or e-liquid without a 21+ popup.
Marketing firearms or ammunition without an 18+/21+ popup.
Gate is easy to bypass (e.g., just a footer link instead of a modal).

Root Cause Analysis

Regulatory Framework: CTIA Short Code Monitoring Handbook v1.8 (Section 2.2); PACT Act (Tobacco); FDA Regulations.

Primary Triggers

Visual Identification: Vetting is manual. If an agent loads your page and sees a bottle of vodka before seeing an age verification prompt, you fail instantly.
Technical Failure: Sometimes the gate exists but doesn't load for the agent due to ad blockers or slow scripts. It must be robust.

Age Gate Requirements

Feature	Standard	Why?
Timing	Immediate on load (Splash/Modal).	Prevent minor exposure.
Method	DOB Input or "I am 21+" Button.	Active confirmation required.
Coverage	Whole site (Home + Subpages).	Entry via SEO links must also be gated.

Step-by-Step Remediation

Install the Gate

Use a plugin (WordPress: AgeVerify, Shopify: Age Checker) or custom code to display a modal popup. Set the cookie duration to 30 days.

Enable Attribute

Return to your campaign settings. Ensure the "Age Gated Content" attribute is checked. Without this flag, even a perfect website will be rejected by the automated logic.

TCR Settings:
[x] Age Gated Content
[x] Direct Lending (No)

Pre-Resubmission Checklist

I have verified the gate appears in an Incognito window.
The gate is set to the correct age (21 for alcohol/tobacco).
I have enabled the "Age Gated" attribute in my submission.

Fix It Faster

Verify gate visibility.

Site Scanner →

Test your age gate response.

Related Rejections

Code 706 Alcohol Age Gate Code 1001 Attribute Missing (General)

Need Code?

Get a JavaScript snippet to add a compliant gate to any site.

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Legal Disclaimer: Code 30888 enforces legal restrictions on age-gated commerce. Compliance protects you from liability regarding sales to minors.