Public URL Shortener Prohibited

HIGH SEVERITY

12%

Rejection Rate

15 mins

Avg Fix Time

98%

Success Rate

Why This Rejection Happens

You included a link in your sample messages using a public URL shortener service (e.g., bit.ly, tinyurl.com, goo.gl). Carriers strictly prohibit these because they are commonly used by spammers to hide malicious destinations. All links in 10DLC messages must be fully visible or use a branded short domain.

Common Triggers:

Sample message: "Click here: bit.ly/12345"
Using free link shortening tools to save characters.
Using `goo.gl` (deprecated) or `ow.ly`.

Root Cause Analysis

Regulatory Framework: Carrier 10DLC Best Practices; Anti-Phishing Security Policies.

Primary Triggers

Security Risk: Public shorteners obfuscate the final URL, preventing carriers from scanning the destination for malware or prohibited content. This is an automatic fail.
Reputation: Shared domains like bit.ly have mixed reputations because bad actors use them. Using your own domain (`acme.com`) inherits your specific brand reputation.

Allowed vs. Prohibited Links

Link Type	Example	Status
Public Shortener	bit.ly/xyz, tinyurl.com/abc	PROHIBITED
Full URL	https://www.myshop.com/promo	ALLOWED
Branded Shortener	https://shop.co/xYz (Domain owned by you)	ALLOWED

Step-by-Step Remediation

Audit Sample Messages

Review your "Sample Message 1" through "Sample Message 5". Look for any URL that does not match your brand's main domain name.

Replace with Full Links

Edit the samples to use the full `https://` path. It is okay if the link is long in the sample; carriers just need to see the destination domain.

Change: "Visit us: bit.ly/sale"
To: "Visit us: https://acme.com/summer-sale"

Pre-Resubmission Checklist

I have removed all instances of bit.ly / tinyurl / ow.ly.
All links use `https://` and my own domain.
The links in the samples are active (not 404).

Fix It Faster

Validate your message content.

Message Validator →

Checks for banned shorteners automatically.

Related Rejections

Code 6013 Public URL Shortener Detected Code 30884 Spam/Phishing Risk

Links Matter

Using full, branded links increases trust and delivery rates.

Contact Support Back to Decoder

Legal Disclaimer: Code 30892 reflects carrier security policies designed to prevent phishing. Compliance requires transparent linking practices.