Fix TCR Code 30897: Disallowed Content Detected | MyTCRPlus
Code 30897 Critical Severity

Disallowed Content Detected

CRITICAL REJECTION
5%
Rejection Rate
High
Avg Fix Time
40%
Success Rate

Why This Rejection Happens

This is a blanket rejection for any violation of the SHAFT (Sex, Hate, Alcohol, Firearms, Tobacco) policy or other prohibited content rules. Vetting agents found keywords, images, or business practices on your website or in your samples that are banned on 10DLC networks.

Common Triggers:
  • Cannabis/CBD/Kratom keywords (Federally illegal or high risk).
  • Vaping or E-cigarette sales.
  • Third-party lead generation or affiliate marketing links.
  • Get-rich-quick schemes or multi-level marketing (MLM).

Root Cause Analysis

Regulatory Framework: CTIA Short Code Monitoring Handbook; Carrier Acceptable Use Policies.

Primary Triggers

  • Zero Tolerance: Carriers like T-Mobile impose immediate fines for SHAFT violations. This code is often a warning before a fine is levied.
  • Broad Interpretation: "Prohibited" includes not just illegal items, but also high-risk financial services (payday loans), debt collection, and deceptive marketing.

Step-by-Step Remediation

1

Identify the Violation

Review your content against the prohibited list: Cannabis, CBD, Vape, Kratom, Gambling, Loans, Debt Relief, Crypto, Sex, Hate, Firearms. If you sell any of these, you are likely blocked permanently.

2

Cleanse Website

If you are a legitimate business with some incidental risky content (e.g., a convenience store that sells vapes but texts about pizza), remove the prohibited items from your homepage or linked pages to pass vetting.

Pre-Resubmission Checklist

  • I confirm my business is not in a prohibited vertical.
  • I have removed keywords related to drugs, weapons, or adult content.

Blocked for Content?

Some verticals are simply incompatible with 10DLC. We can advise on alternatives.

Legal Disclaimer: Code 30897 reflects carrier acceptable use policies. Violations may result in permanent suspension of service.

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