Fix Code 601: Attributes Mismatch Website or Samples | MyTCRPlus

Code 601 High Priority

Attributes Mismatch Website or Samples

HIGH SEVERITY

15%

Rejection Rate

1 hr

Avg Fix Time

90%

Success Rate

Why This Rejection Happens

The vetting team found a discrepancy between the campaign attributes you selected (like "Direct Lending," "Affiliate Marketing," or "Age-Gated content") and the actual content found on your website or in your sample messages. You likely failed to declare a sensitive attribute that applies to your business.

Common Triggers:

Sending loan/mortgage offers but selecting "No" for Direct Lending attribute.
Selling alcohol or vape products without checking "Age Gated Content".
Messages contain third-party referral links but "Affiliate Marketing" is unchecked.
Website mentions "loans" or "financing" even if the campaign is just for appointment reminders.

Root Cause Analysis

Regulatory Framework: TCR Code of Conduct; Carrier Sensitive Content Policies.

Primary Triggers

Undeclared Direct Lending: This is the most common cause. If your site offers loans, you MUST select the Direct Lending attribute, even for simple notifications.
Affiliate Ambiguity: Using terms like "partner offer" or sending links to domains you don't own triggers the Affiliate Marketing requirement.

Commonly Missed Attributes

Attribute	Trigger Words/Content	Requirement
Direct Lending	Loan, mortgage, financing, credit, funding, rates.	Must check "Direct Lending". Business name must match loan license.
Age Gated	Alcohol, tobacco, vape, firearms.	Website must have an age-gate popup. Attribute must be checked.
Affiliate Marketing	Referral links, "partner offers", 3rd party URLs.	Strictly regulated. Often prohibited on standard 10DLC.

Step-by-Step Remediation

Audit Your Content

Scan your website and sample messages for keywords related to loans, affiliate links, or age-restricted products.

Correct Selection

Website: "Apply for a Mortgage"
TCR Attribute: [x] Direct Lending

Mismatch

Website: "Fast Cash Loans"
TCR Attribute: [ ] Direct Lending (Unchecked)

This causes Code 601.

Update Campaign Attributes

Go back to your CSP/TCR portal and edit the campaign. Check the boxes for any attributes that apply to your business content.

Pre-Resubmission Checklist

I have enabled "Direct Lending" if I mention loans.
I have enabled "Age Gated" if I sell alcohol/vape.
My sample messages do not contradict my attribute selection.

Fix It Faster

Ensure your campaign settings match your content.

Attribute Checker →

Scan for hidden attribute triggers.

Website Scanner →

Detect sensitive keywords on your site.

Related Rejections

Code 602 Use Case Mismatch Code 712 Lending Attribute Missing Code 3100 Financial Content Prohibited

Unsure Which Attributes Apply?

Attribute errors are common and easy to fix. Let our team review your profile.

Contact Support Back to Decoder

Legal Disclaimer: This guidance provides general information about 10DLC compliance requirements (Code 601). Organizations should consult qualified legal counsel for guidance specific to their messaging programs.