Prohibited Gambling Content

CRITICAL REJECTION

Rejection Rate

High

Avg Fix Time

80%

Success Rate

Why This Rejection Happens

This is a duplicate of Code 704 (SHAFT - Gambling). Your campaign involves betting, casinos, sports wagering, or sweepstakes where a purchase is required. This content is high-risk and restricted. It often requires a Special Business Review (SBR) and state licensing proof.

Common Triggers:

Running a raffle without "No Purchase Necessary" language.
Fantasy Sports apps without proper age-gating.
Casino promotions in states where it is illegal.
Using the word "Bet" or "Wager" in sample messages.

Root Cause Analysis

Regulatory Framework: CTIA Short Code Monitoring Handbook; State Gambling Laws.

Primary Triggers

Missing SBR: Gambling traffic typically requires pre-approval via a "Special Business Review" form submitted to T-Mobile. Standard registration is not enough.
Geo-Gating Failure: Online gambling is legal in some states (NJ, NV) but illegal in others. Carriers require proof that you can geo-fence your messages to legal jurisdictions.

Step-by-Step Remediation

Install 21+ Age Gate

Ensure your website has a mandatory age verification popup.

Contact CSP for SBR

Ask your messaging provider if they support gambling traffic. If yes, request the SBR form. You will need to attach your state licenses.

Pre-Resubmission Checklist

I have valid gambling licenses for the states I target.
I have enabled the "Age Gated Content" attribute.

Check Status

See if your betting use case is allowed.

Vertical Checker →

Verify gambling rules.

Related Rejections

Code 704 Prohibited Gambling (Primary) Code 30883 SHAFT Violation

Complex Compliance?

Gambling is one of the hardest verticals to approve. Expert help is recommended.

Contact Support Back to Decoder

Legal Disclaimer: Code 7003 enforces federal/state gambling laws on the carrier network. 10DLC approval does not constitute legal authorization to operate a gambling business.