Prohibited Content: Gambling

CRITICAL REJECTION

Rejection Rate

High

Avg Fix Time

80%

Success Rate

Why This Rejection Happens

Gambling, betting, and sweepstakes are highly restricted on 10DLC. If your campaign content involves wagering money, casinos, fantasy sports, or lotteries, you are likely missing the required approvals (Age Gate, State Licenses, and often a Special Business Review).

Common Triggers:

Casinos sending promotional offers.
Sports betting apps sending odds/tips.
Sweepstakes where "purchase is required" (considered lottery).
Fantasy sports leagues with buy-ins.
Missing "Age Gated Content" attribute selection.

Root Cause Analysis

Regulatory Framework: CTIA Short Code Monitoring Handbook; State Gambling Commission Regulations.

Primary Triggers

The SBR Requirement: Unlike other content, Gambling often requires a "Special Business Review" (SBR) by carriers like T-Mobile. This is a separate vetting process beyond standard 10DLC registration.
Age Gate Missing: All gambling content must be age-gated (21+) on the website.

Step-by-Step Remediation

Install an Age Gate

Ensure your website has a mandatory 21+ age verification popup.

Request SBR (If Applicable)

If you are a legitimate casino or betting app, contact your CSP (messaging provider) and ask for a Special Business Review form. You will need to provide your state gambling licenses.

Fix Sweepstakes Language

If you are just running a giveaway, add "NO PURCHASE NECESSARY" prominently to your website terms to avoid being classified as illegal gambling.

Pre-Resubmission Checklist

I have the "Age Gated" attribute selected.
My website has a 21+ Age Gate.
I have valid state gambling licenses available if requested.

Check Eligibility

See if your betting use case is allowed.

Vertical Checker →

Verify gambling category rules.

Related Rejections

Code 30883 SHAFT Violation Code 7003 Prohibited Gambling

Need SBR Guidance?

Special Business Reviews are complex. We can help prepare your documentation.

Contact Support Back to Decoder

Legal Disclaimer: Gambling regulations vary strictly by state. 10DLC approval (Code 704) requires compliance with both federal and state laws. Consult legal counsel.