Prohibited Content: Tobacco & Vape

CRITICAL REJECTION

10%

Rejection Rate

High

Avg Fix Time

Low

Success Rate

Why This Rejection Happens

Tobacco and Vape products are part of the SHAFT prohibition list. Unlike alcohol, Vape products (even nicotine-free) are almost universally banned on 10DLC. Tobacco is highly restricted and requires rigorous age-gating (21+). This code usually means you tried to market these products without the necessary restrictions or carrier approval.

Common Triggers:

Selling vape juice, mods, or e-cigarettes.
Selling cigars or tobacco without a 21+ Age Gate.
Marketing "Hookah" lounges without proper age controls.
Keywords: "Vape", "Smoke", "Cigar", "Nicotine", "E-liquid".

Root Cause Analysis

Regulatory Framework: CTIA Short Code Monitoring Handbook v1.8 (Section 2.2); PACT Act (Prevent All Cigarette Trafficking).

Primary Triggers

The Vape Ban: Most carriers have blanket bans on vaping products due to youth targeting concerns. It is extremely difficult to get approval for vape shops on 10DLC.
Missing Age Gate: For traditional tobacco (cigars), an Age Gate (21+) is mandatory. Missing it is an instant rejection.

Step-by-Step Remediation

Assess Product Viability

If selling Vapes/E-cigs: Stop. 10DLC is likely not a viable channel. Consider email marketing.
If selling Cigars/Pipe Tobacco: Proceed to Step 2.

Install 21+ Age Gate

For traditional tobacco, you must have a robust age verification popup on your website entrance.

Update Attributes

Ensure "Age Gated Content" is selected in your TCR campaign registration.

Pre-Resubmission Checklist

I confirm I am NOT marketing vape products (unless exempted).
My website has a functioning 21+ Age Gate.
I have selected the "Age Gated Content" attribute.

Check Restrictions

Verify if your tobacco product is allowed.

Vertical Checker →

See prohibited product list.

Site Scanner →

Verify age gate functionality.

Related Rejections

Code 30883 SHAFT Violation Code 706 Alcohol Age Gate Code 1001 Age Gate Attribute Missing

Need Compliance Help?

Navigating tobacco regulations on 10DLC is difficult. Get expert advice.

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Legal Disclaimer: Tobacco and vape marketing (Code 707) are heavily restricted by federal law (PACT Act) and carrier policies. This tool provides guidance but cannot guarantee approval for prohibited verticals.