Reseller Brand Non-compliant KYC

CRITICAL REJECTION

12%

Rejection Rate

24 hrs

Avg Fix Time

98%

Success Rate

Why This Rejection Happens

This rejection means the "Know Your Customer" (KYC) identity verification for the brand failed. The information provided (Legal Company Name, EIN/Tax ID, Address) does not exactly match the IRS records or the business registry database used by The Campaign Registry (TCR).

Common Triggers:

Typo in the Employer Identification Number (EIN).
Legal Name mismatch (e.g., "Acme Inc" vs "Acme Inc.").
Using a "Doing Business As" (DBA) name instead of the legal entity name.
Address provided does not match the IRS registration address.

Root Cause Analysis

System Policy: TCR Brand Identity Verification (IRS/Dun & Bradstreet cross-check).

Primary Triggers

The "LLC" Mismatch: Submitting "Joe's Pizza" (DBA) when the EIN belongs to "Joseph Smith Enterprises LLC". The system expects the legal name associated with the Tax ID.
New Business Lag: If you obtained your EIN yesterday, it may not be in the validation database yet. It can take 2-4 weeks for new EINs to propagate.

Data Match Requirements

Field	Requirement	Common Error
Legal Name	Must match CP-575 or IRS letter exactly.	Using trade name or forgetting "LLC"/"Inc".
EIN (Tax ID)	9-digit number assigned by IRS.	Transposing digits or using SSN for a Corp.
Address	Must match address on file with IRS.	Using new office address when IRS has home address.

Step-by-Step Remediation

Retrieve IRS Document CP-575

Find the original letter from the IRS assigning your EIN. Look at the "Legal Name" and "Address" exactly as printed on that letter.

Update Brand Profile

Go to the Brand Registration section. Correct the Legal Name to match the IRS letter character-for-character. If the letter says "THE ACME COMPANY", do not write "Acme Co".

Pre-Resubmission Checklist

I have checked my EIN against my IRS CP-575 form.
I have used the Legal Entity Name (not DBA).
I have verified the vertical/industry selection.

Fix It Faster

Validate your entity data.

Brand Checker →

Verify your EIN/Name match.

Related Rejections

Code 30894 Invalid Brand Information Code 30903 Sole Proprietor Mismatch

Stuck in Verification Limbo?

We can troubleshoot complex entity verification issues directly with TCR.

Contact Support Back to Decoder

Legal Disclaimer: Code 710 relates to identity verification. Providing false information to TCR or carriers is a violation of service terms and may have legal consequences.