TCR Code 7200
Privacy Policy Mentions Marketing
Policy Language Error
Rejection Rate
10%
Avg Fix Time
10 Min
Success Rate
95%
Why This Rejection Happens
Your Privacy Policy includes broad language stating you use customer data for "marketing purposes" or "sharing with partners," but you failed to exclude SMS data from this practice.
Root Cause Analysis
SMS Segmentation: You can market via email or direct mail, but you CANNOT share SMS opt-in lists. Your policy must clarify this distinction.
The Fix
Add a specific exclusion clause for text messaging.
✓ Required Clause
"The above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties."