Website Missing Opt-in Language
Why This Rejection Happens
The reviewer or automated crawler identified a phone number input field on your website (e.g., Contact Us, Checkout, Newsletter) but found no accompanying legal disclosure text.
Common Triggers: Contact forms requesting "Phone Number" without a disclaimer, or "optional" phone fields that lack consent language.
Root Cause Analysis
Primary Triggers
- Silent Collection: Asking for a phone number for "shipping updates" without explicitly mentioning SMS/Text messaging.
- Buried Terms: Hiding the consent language inside a "Terms of Service" hyperlink rather than displaying it near the submit button.
- Legacy Forms: Older "Contact Us" pages that were never updated for 10DLC compliance.
Required Elements
| Element | Required Language (Example) | Rationale |
|---|---|---|
| Brand Name | MyCompany |
User must know who is messaging them. |
| Message Frequency | Message frequency varies |
Sets expectations for volume. |
| Fee Disclosure | Msg & data rates may apply |
Mandatory carrier requirement. |
| Help/Stop Info | Text HELP for help, STOP to cancel |
Clear opt-out instructions. |
Step-by-Step Remediation
Add Disclosure Text Immediately Above/Below "Submit"
Place a static disclosure block near the Call-to-Action (CTA) button. It must be visible to the un-aided eye (no tiny fonts).
Compliant Example
By clicking "Subscribe", I agree to receive recurring marketing text messages from [Brand Name] at the number provided. Consent is not a condition to purchase. Msg & data rates may apply. Msg frequency varies. Reply HELP for help and STOP to cancel. View our Privacy Policy.
Non-Compliant Example
We respect your privacy.
Update Privacy Policy Links
Ensure the disclosure text includes a direct hyperlink to your Privacy Policy and Terms of Service. Broken links here often trigger Code 7101.
MyTCRPlus Tools That Can Help
Pre-Resubmission Checklist
Related Rejection Codes
Still Not Sure About Your Language?
Our automated tool scans your URL and identifies missing compliance text in seconds.
Scan My Opt-in Language