Fix Code 804: CTA Insufficient or Missing | MyTCRPlus

Code 804 Critical Severity

CTA Insufficient or Missing

CRITICAL REJECTION

45%

Rejection Rate

1-2 hrs

Avg Fix Time

98%

Success Rate

Why This Rejection Happens

The Call-to-Action (CTA)—the specific language displayed where a user enters their phone number—is missing federally required disclosures. The vetting team looked at your website or form and did not see the specific legal text telling the user what they are signing up for.

Common Triggers:

Missing Brand Name in the disclosure text.
Missing "Message and data rates may apply".
Missing "Message frequency varies".
Missing links to Terms and Privacy Policy.
Disclosure is located too far from the submit button (e.g., in the footer).

Root Cause Analysis

Regulatory Framework: CTIA Short Code Monitoring Handbook v1.8; TCPA Consent Requirements.

Primary Triggers

Incomplete Disclaimer: You have a disclaimer, but it only says "We respect your privacy" instead of the full required legal block.
Location Issue: The disclosure is buried in the footer of the website rather than being immediately next to the phone number input field.
Brand Ambiguity: The disclosure says "I agree to receive messages from us" instead of "from [Company Name]".

Required CTA Disclosure Text

Copy & Paste Template

"By providing your phone number, you agree to receive text messages from [Brand Name] for [Campaign Purpose]. Message and data rates may apply. Message frequency varies. Reply HELP for help and STOP to cancel. View our Privacy Policy and Terms of Service."

Step-by-Step Remediation

Add the Missing Language

Update your web form, paper form, or kiosk screen to include the full disclosure text. It must be visible before the user submits their number.

Correct CTA

[Phone Input]
By clicking submit, you agree to receive SMS from Acme Corp. Msg&Data rates may apply...
[SUBMIT]

Missing CTA

Join our newsletter!
[Phone Input]
[SUBMIT]

No disclosure text found near button.

Update Privacy & Terms Links

Ensure the words "Privacy Policy" and "Terms of Service" in your CTA are actual clickable hyperlinks that open the respective documents. Broken links or non-linked text will cause a secondary rejection (Code 30891 or 7100).

Pre-Resubmission Checklist

The disclosure text is placed directly above or below the "Submit" button.
Brand Name is explicitly stated in the text.
"Message and data rates may apply" is included.
"Message frequency varies" is included.
Help/Stop instructions are included (or linked).

Fix It Faster

Generate the exact legal text required for your CTA.

CTA Generator →

Create compliant disclosure text instantly.

Brand Checker →

Ensure your CTA brand name matches your registration.

Related Rejections

Code 30896 Opt-in Error Code 806 CTA Location Unclear Code 3002A Missing Brand Name

Need a Compliant Web Form?

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Legal Disclaimer: This guidance provides general information about 10DLC compliance requirements (Code 804) and does not constitute legal advice. TCPA violations carry penalties of $500-$1,500 per message. Organizations should consult qualified legal counsel.