CTA Location Unclear

HIGH SEVERITY

25%

Rejection Rate

1 hr

Avg Fix Time

95%

Success Rate

Why This Rejection Happens

The vetting agent visited your website but could not find the opt-in form or Call-to-Action (CTA) you described. You claimed that users sign up via "Web Form," but the provided URL was a generic homepage where the form was hidden, missing, or buried behind a login.

Common Triggers:

Providing "home.com" when the form is at "home.com/contact".
The form is inside a "Log In" portal that the agent cannot access.
The CTA is a popup that failed to load for the agent.
The description said "Footer," but the form was in the "Header."

Root Cause Analysis

Regulatory Framework: CTIA Principles; 10DLC Vetting Protocols (Visibility Requirement).

Primary Triggers

Deep Linking Failure: You must provide the *exact* URL where the form lives. Agents will not click around to find it.
Gated Content: If the opt-in is behind a login (e.g., inside a SaaS app dashboard), you CANNOT just provide the URL. You MUST upload a screenshot of the internal page.

Evidence Hierarchy

Scenario	Required Evidence	Why?
Public Web Form	Exact Direct URL (e.g., site.com/signup)	Fastest verification.
Behind Login	Hosted Screenshot URL	Agent cannot log in to verify.
Paper Form	Photo of the physical form	Digitizes the physical evidence.

Step-by-Step Remediation

Provide the Exact Path

Update the "Opt-in URL" field in your campaign. Do not use the homepage unless the form is actually there. Use the specific contact page, signup page, or checkout page URL.

Use Screenshots for Hidden Forms

If your form is gated, take a clear screenshot showing the phone input field, the disclosure text, and the checkbox. Host this image publicly (Google Drive link with "Anyone with link can view" permissions) and provide that URL.

Description: "Opt-in occurs on the user dashboard settings page (screenshot provided)."
Image URL: https://drive.google.com/file/d/xyz...

Pre-Resubmission Checklist

I have clicked the Opt-in URL in an incognito window to verify visibility.
If using a screenshot, the link is publicly accessible (no login required).
The description explains *where* on the page to look (e.g., "in the footer").

Fix It Faster

Make sure your URL works.

CTA Validator →

Upload your screenshot for review.

Related Rejections

Code 804 CTA Insufficient Code 3000 CTA Website Inaccessible

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Legal Disclaimer: Code 806 is a verification failure, not necessarily a legal one. Clearer documentation usually resolves this issue quickly.