Inauthentic Website

CRITICAL REJECTION

Rejection Rate

2-3 days

Avg Fix Time

90%

Success Rate

Why This Rejection Happens

The carrier vetting team believes your website is fake, fraudulent, or a "shell" created solely for the purpose of getting 10DLC approval. This often happens to sites that use default templates with Lorem Ipsum text, have broken images, or lack functional subpages.

Common Triggers:

"Lorem Ipsum" placeholder text visible on the page.
Website created yesterday (domain age < 1 week).
Template stock photos with watermarks.
Non-functioning navigation links (clicking "About" does nothing).

Root Cause Analysis

Regulatory Framework: TCR Brand Identity & Fraud Prevention Standards.

Primary Triggers

The "Template Trap": Using a Wix or Squarespace template but forgetting to change the "Contact Us" phone number or the footer text.
Zero Presence: A one-page site with no external social links, no history, and no verifiable address looks like a phishing lander to a human reviewer.

Authenticity Indicators

Element	Requirement	Impact
Content	Unique text about your specific business.	Proves legitimacy.
Functionality	Working links, forms, and navigation.	Shows site is maintained.
Identity	Footer with Legal Name, Address, Privacy link.	Links domain to entity.

Step-by-Step Remediation

Finish Your Website

Remove all "Lorem Ipsum" and placeholder images. Fill out the "About Us" page with real history. Ensure the site looks like a real business is behind it.

Add Trust Signals

Add links to your LinkedIn, Facebook, or Instagram pages in the footer. If you have a physical office, embed a Google Map. These signals prove you exist in the real world.

Pre-Resubmission Checklist

I have reviewed every page for placeholder text.
All navigation links work and go to real pages.
The website footer contains my legal business address.

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Related Rejections

Code 1100 Online Presence Missing Code 30891 Invalid Website URL

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Legal Disclaimer: Code 807 is a discretionary rejection by the vetting partner based on risk assessment. A website that "looks fake" is high risk. Professionalism is a compliance requirement.