What does TCR Error Code 8101 mean?

Error 8101 means your submitted sample messages do not contain the registered Brand Name. Carriers require businesses to identify themselves clearly in every message to prevent fraud and spam.

Can I use an abbreviation of my Brand Name?

It is risky. The best practice is to use the full registered Brand Name or DBA. If you must use an abbreviation, ensure it is clearly recognizable and consistently used, but full names are preferred for approval.

Does the Brand Name have to be at the beginning?

While not strictly required by all carriers to be at the start, placing it at the beginning (e.g., 'MyBrand: Message content...') is the industry standard and ensures immediate identification for the recipient.

Fix TCR Code 8101: Sample Missing Brand Name | MyTCRPlus

Back to Rejection Decoder

TCR Code 8101

Sample Missing Brand Name

Identification Error

Rejection Rate

22%

Avg Fix Time

5 Min

Success Rate

100%

Why This Rejection Happens

One or more of your sample messages failed to identify your business by name. The recipient must always know who the message is from.

Root Cause Analysis

Anti-Spam Requirement: Anonymous messages ("Your code is 1234") are indistinguishable from phishing attempts. You must lead with your brand.

The Fix

Add your Brand Name (or a clear abbreviation) to the start of every sample message.

✓ Correct Sample

"[MyBrand]: Your appointment is confirmed for Tuesday at 2pm."

✗ Incorrect Sample

"Your appointment is confirmed for Tuesday at 2pm." (Who is this?)

Related Rejection Codes

6012 Sample Msg Missing Brand Name

Scan Your Messages

Instantly check if your templates are missing brand names.

Validate Samples