Terms and Privacy Links Missing

HIGH SEVERITY

35%

Rejection Rate

30 mins

Avg Fix Time

99%

Success Rate

Why This Rejection Happens

Your Call-to-Action (CTA) text mentions "Terms" and "Privacy Policy," but they are just plain text, not clickable links. Alternatively, they are clickable but lead to a dead page (404) or a generic homepage instead of the specific legal document.

Common Triggers:

"See Privacy Policy" text is not hyperlinked.
Links go to `example.com/#` (placeholder).
Links open a PDF download instead of a web page.
Terms of Service page is missing entirely from the website.

Root Cause Analysis

Regulatory Framework: CTIA Short Code Monitoring Handbook; TCPA Consent Disclosure Requirements.

Primary Triggers

Accessibility: The consumer must be able to read the terms they are agreeing to before they agree. If they can't click to read it, the consent is invalid.
Broken Infrastructure: You moved your site to a new host and the permalinks changed (e.g., from `/privacy-policy` to `/privacy`), breaking the links in your CTA footer.

Link Requirements

Element	Correct Implementation	Wrong
Privacy Policy Link	`<a href="/privacy">Privacy Policy</a>`	`<span>Privacy Policy</span>`
Terms of Service Link	`<a href="/terms">Terms</a>`	"Terms available upon request"
Visibility	Distinct color, underlined, or obviously clickable.	Same color as regular text, hidden.

Step-by-Step Remediation

Audit Your CTA

Go to your signup form. Hover over the words "Privacy Policy" and "Terms". Does your cursor change to a pointer? If you click them, do they open the correct page in a new tab?

Fix the HTML

Edit your form footer. Ensure you are using proper HTML anchor tags.

<p class="disclaimer">
  By submitting, you agree to the
  <a href="https://yoursite.com/terms" target="_blank">Terms</a> and
  <a href="https://yoursite.com/privacy" target="_blank">Privacy Policy</a>.
</p>

Pre-Resubmission Checklist

Both "Terms" and "Privacy Policy" are hyperlinked.
Links open in a new tab (target="_blank") so users don't lose the form.
Destination pages are live (status 200), not 404s.

Fix It Faster

Get compliant disclosure HTML.

CTA Builder →

Copy/paste compliant HTML with links.

Link Scanner →

Check for broken 404 links on your site.

Related Rejections

Code 804 CTA Insufficient Code 3007A CTA Missing Terms Link Code 3008A CTA Missing Privacy Link

Missing Pages?

We can host a Terms of Service page for you if you don't have a website developer.

Contact Support Back to Decoder

Legal Disclaimer: Code 852 is about the *presence* and *functionality* of legal links. The content of those pages is addressed in other codes (805, 851). Ensure both links work and lead to valid documents.