2025 Carrier Policy Quick Reference
Essential compliance updates and rate limits at a glance
Critical Enforcement Changes
SHAFT ML Detection
Real-time blocking active Nov 5, 2024. Prohibited content flagged instantly—no carrier review period.
Volume Monitoring
Volume spikes >300% in 24 hours trigger automatic suspension without warning. No appeal period.
Crypto Restrictions
Cryptocurrency and NFT campaigns blocked or face 7–14 day manual review. Often rejected entirely.
| Trust Score | Rate Limit | Daily Capacity | Approval Time |
|---|---|---|---|
| 75–100 (High) | 60–225 msg/min | 86K–324K messages | 1–3 days |
| 50–74 (Medium) | 30–60 msg/min | 43K–86K messages | 3–7 days |
| 0–49 (Low) | 6 msg/min | 8,640 messages | 7–14 days |
New brands require DUNS verification. Without: -15 trust score points.
SHAFT categories blocked instantly. No human review period.
Required for STOP/END/CANCEL/UNSUBSCRIBE/QUIT.
All cryptocurrency/NFT campaigns require manual review. Often rejected.
ML detects suspicious patterns. Preemptive throttling possible.
Payday loans, debt relief, investment schemes face restrictions.
Exceeding triggers automatic suspension. No warning. No appeal.
Spam complaints above threshold = immediate throttling.
Low scores on Verizon affect AT&T/T-Mobile approval.
| Carrier | Support URL | Escalation Timeline |
|---|---|---|
| T-Mobile | tmobile.com/business/compliance | 2–5 business days |
| AT&T | business.att.com/messaging | 3–7 business days |
| Verizon | verizon.com/business/a2p | 2–5 business days |
📚 MyTCRPlus Resources
Download quarterly-updated PDF with all policy changes.
Estimate your throughput based on trust score.
Full analysis of all 2025 carrier updates.