Current Policy Landscape

T-Mobile
Enhanced SHAFT Content Enforcement
Stricter detection algorithms for Sex, Hate, Alcohol, Firearms, and Tobacco content with real-time message blocking capabilities.
Effective: November 1, 2024
High Impact
AT&T
Crypto/NFT Content Restrictions
New limitations on cryptocurrency and NFT promotional content with enhanced scrutiny for financial services messaging.
Effective: October 15, 2024
Medium Impact
Verizon
Volume Spike Monitoring
Automated suspension triggers for unusual volume patterns with 24-hour monitoring windows and graduated enforcement.
Effective: September 30, 2024
High Impact
All Carriers
10DLC Opt-Out Standardization
Unified opt-out keyword processing across carriers with mandatory STOP, END, CANCEL, UNSUBSCRIBE, and QUIT support.
Effective: August 1, 2024
Medium Impact
T-Mobile
DUNS Verification Mandate
All new brand registrations require DUNS number verification with enhanced trust scoring for verified entities.
Effective: July 15, 2024
Low Impact
AT&T
ML-Based Spam Detection
Advanced machine learning algorithms for spam detection with behavioral pattern analysis and predictive blocking.
Effective: June 1, 2024
High Impact

Policy Change Timeline

Recent Policy Evolution
Nov 2024

T-Mobile SHAFT Enforcement Update

Enhanced content filtering with immediate blocking for prohibited categories. Real-time detection algorithms deployed across all message traffic.

Oct 2024

AT&T Financial Services Restrictions

New limitations on cryptocurrency, NFT, and high-risk financial product promotions. Enhanced scrutiny for investment-related messaging.

Sep 2024

Verizon Volume Monitoring

Automated suspension system for unusual traffic patterns. 24-hour monitoring windows with graduated enforcement responses.

Aug 2024

Cross-Carrier Opt-Out Standards

Unified keyword processing requirements across all major carriers. Mandatory support for standard opt-out terms.

Jul 2024

Trust Score Algorithm Updates

Enhanced trust scoring with DUNS verification weighting. Improved algorithms for brand reputation assessment.