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TCR Rejection Recovery Playbook

TCR REJECTION
RECOVERY PLAYBOOK

Quick-Reference Troubleshooting Guide
for 10DLC Campaign Remediation
Lead Magnet Edition | MyTCRPlus.com
83% Success Rate
First Resubmission
500+ Documented
Scenarios
54% Industry
Baseline

Table of Contents

  1. Quick Reference: Most Common Rejection Codes
  2. Remediation Decision Tree
  3. Carrier-Specific Requirements
  4. Sample Message Remediation
  5. Documentation Fixes
  6. Resubmission Checklist
  7. Emergency Escalation Protocols
  8. Appendix: Reference Materials

Quick Reference: Most Common Rejection Codes

1 INSUFFICIENT_SAMPLE_MESSAGES
Problem: Campaign samples fail to represent actual messaging patterns
Fix: Provide 3-5 complete, realistic message examples with all variables and opt-out language
⏱️ Timeline: 1-2 hours to revise
2 MISSING_OPT_OUT
Problem: No clear unsubscribe mechanism in samples
Fix: Add "Reply STOP to unsubscribe" to all marketing messages per CTIA requirements
⏱️ Timeline: 30 minutes to update samples
3 PROHIBITED_CONTENT
Problem: Message samples contain restricted content categories
Fix: Remove cannabis, payday loans, debt consolidation, or pharmaceutical references unless properly licensed
⏱️ Timeline: 1-4 hours for content revision
4 VETTING_REQUIRED
Problem: Brand needs manual verification through Aegis Mobile or WMC Global
Fix: Submit business documentation and allow 5-10 business days
⏱️ Timeline: 5-10 business days for completion
5 INVALID_USE_CASE
Problem: Declared use case doesn't match message content
Fix: Align 2FA, Transactional, Marketing, or Mixed classifications with actual messaging purpose
⏱️ Timeline: 2-3 hours for reclassification
6 BRAND_VERIFICATION_FAILED
Problem: EIN mismatch or suspended entity status
Fix: Verify EIN accuracy, resolve suspended status, or update business registration
⏱️ Timeline: 1-5 business days depending on issue
7 INADEQUATE_CONSENT
Problem: Opt-in process lacks required specificity
Fix: Document clear SMS consent with frequency disclosure and message type explanation
⏱️ Timeline: 2-4 hours for documentation
8 DECEPTIVE_CONTENT
Problem: Content flagged as potentially phishing or misleading
Fix: Remove suspicious links, clarify sender identity, eliminate urgency tactics
⏱️ Timeline: 1-3 hours for content revision

Remediation Decision Tree

TCR REJECTION RECEIVED │ ├─ STEP 1: IDENTIFY ROOT CAUSE │ │ │ ├─ Content Issues? │ │ ├─ PROHIBITED_CONTENT → Remove restricted categories │ │ ├─ DECEPTIVE_CONTENT → Clarify messaging, remove suspicious elements │ │ └─ MISSING_OPT_OUT → Add compliant unsubscribe language │ │ │ ├─ Use Case Mismatch? │ │ ├─ INVALID_USE_CASE → Realign classification with content │ │ └─ MIXED_MESSAGING → Separate campaigns by purpose │ │ │ ├─ Documentation Issues? │ │ ├─ INSUFFICIENT_SAMPLE_MESSAGES → Expand examples │ │ ├─ INADEQUATE_CONSENT → Strengthen opt-in documentation │ │ └─ VETTING_REQUIRED → Submit business verification │ │ │ └─ Technical Issues? │ ├─ BRAND_VERIFICATION_FAILED → Fix EIN/entity status │ └─ URL_VERIFICATION_FAILED → Resolve website issues │ ├─ STEP 2: IMPLEMENT FIXES │ │ │ ├─ Critical Fixes (Must Complete) │ │ ├─ Remove prohibited content │ │ ├─ Fix use case alignment │ │ └─ Add required opt-out language │ │ │ ├─ Recommended Changes │ │ ├─ Strengthen consent documentation │ │ ├─ Improve sample message quality │ │ └─ Update microsite content │ │ │ └─ Documentation Additions │ ├─ Privacy policy updates │ ├─ Terms of service alignment │ └─ Brand consistency verification │ └─ STEP 3: RESUBMISSION VALIDATION │ ├─ Content Review Checklist │ ├─ ☐ No prohibited content categories │ ├─ ☐ Clear opt-out instructions │ ├─ ☐ Accurate sender identification │ └─ ☐ Use case alignment verified │ ├─ Documentation Checklist │ ├─ ☐ Complete sample messages (3-5 examples) │ ├─ ☐ Consent process documented │ ├─ ☐ Brand verification current │ └─ ☐ Website verification functional │ └─ RESUBMIT → Monitor for 1-3 business days

Carrier-Specific Requirements

T-Mobile Requirements

Key Standards

  • Trust Score Threshold: 75+ for premium throughput
  • Prohibited Content: Cannabis, CBD, debt collection, get-rich-quick schemes
  • Sample Requirements: Must include frequency disclosure and opt-out
  • Vetting: Requires DUNS number for business verification

Common T-Mobile Rejection Triggers

  • Missing frequency disclosure in samples
  • Cannabis/CBD content (zero tolerance)
  • Insufficient sender identification

Remediation Priority

  1. Add frequency disclosure: "You'll receive up to 4 messages/month"
  2. Remove any cannabis/CBD references
  3. Include full business name in sender ID

AT&T Requirements

Key Standards

  • Content Restrictions: Strict phishing detection, crypto/NFT scrutiny
  • Documentation Standards: Detailed consent process required
  • Sample Requirements: Real-world examples, not templates

Common AT&T Rejection Triggers

  • Generic or template-like sample messages
  • Crypto/investment content without proper disclaimers
  • Vague consent documentation

Remediation Priority

  1. Replace template language with specific, realistic examples
  2. Add investment disclaimers for financial content
  3. Document granular consent process

Verizon Requirements

Key Standards

  • EIN Verification: Strict business entity validation
  • Use Case Specificity: Detailed campaign purpose required
  • Consent Standards: Must demonstrate affirmative opt-in

Common Verizon Rejection Triggers

  • EIN mismatch with business registration
  • Broad or vague use case descriptions
  • Implied consent rather than explicit opt-in

Remediation Priority

  1. Verify EIN matches business entity exactly
  2. Narrow use case description to specific messaging purpose
  3. Document explicit SMS consent collection

Sample Message Remediation

Before: Non-Compliant Sample

❌ REJECTED 
Hi! Special offer just for you - 50% off everything! 
Limited time only, shop now before it's gone!
Click: bit.ly/shop50
Issues Identified:
  • ❌ No sender identification
  • ❌ No opt-out instructions
  • ❌ Shortened URL without context
  • ❌ False urgency tactics

After: Compliant Sample

✓ APPROVED 
ABC Retailer: Thanks for subscribing! You'll receive up to 4 promotional messages/month. 
Today only: 20% off your favorite items. Shop at abcretailer.com/sale 
Reply STOP to opt out. Msg&data rates may apply.
Fixes Applied:
  • ✓ Clear sender identification
  • ✓ Frequency disclosure
  • ✓ Opt-out instructions
  • ✓ Full URL provided
  • ✓ Realistic offer without false urgency

Compliance Elements Required

Essential Components for Every Sample Message

  • Sender ID: Business name or recognizable brand
  • Opt-out: "Reply STOP to unsubscribe" or similar
  • Frequency: How often messages will be sent
  • Purpose: Clear indication of message type
  • Standard Disclaimers: "Msg&data rates may apply"

Documentation Fixes

Consent Documentation Template

Minimum Required Elements

  1. Clear identification of message sender
  2. Explanation of message types customer will receive
  3. Frequency disclosure (daily, weekly, monthly)
  4. Opt-out instructions and confirmation
  5. Data rate warnings

Sample Compliant Consent Language

By checking this box, I agree to receive promotional text messages from [BUSINESS NAME] at the phone number provided. I understand I'll receive up to 4 messages per month about special offers and new products. Message and data rates may apply. I can unsubscribe at any time by replying STOP to any message. For help, reply HELP.

Privacy Policy Requirements

SMS-Specific Disclosures Required

  • SMS-specific data collection disclosure
  • Third-party sharing for message delivery
  • Retention period for phone numbers
  • User rights to access/delete data

Website Verification Checklist

  • Business name matches TCR registration
  • Contact information current and accessible
  • Privacy policy includes SMS disclosures
  • Terms of service mention text messaging
  • SSL certificate valid and covers domain

Resubmission Checklist

Critical Requirements (Must Have)

  • Rejection reason directly addressed
  • All prohibited content removed
  • Opt-out language in all samples
  • Use case alignment verified
  • Business verification current

Strengthening Elements (Recommended)

  • Enhanced sample message quality
  • Detailed consent documentation
  • Privacy policy SMS disclosures
  • Brand consistency across materials
  • Industry-specific compliance verified

Documentation Package

  • 3-5 representative sample messages
  • Consent collection process screenshots
  • Privacy policy with SMS sections
  • Business verification documents
  • Website verification proof

Pre-Submission Validation

  • Content reviewed by compliance team
  • Samples tested for regulatory compliance
  • Documentation completeness verified
  • Use case classification confirmed
  • Carrier-specific requirements met

💡 Pro Tip: Double-Check Before Resubmitting

Complete this entire checklist before resubmitting. Each resubmission incurs a $40 fee, and repeated rejections can flag your brand for additional scrutiny. Taking the extra time to ensure compliance increases your first-time approval rate from 54% to 83%.

Emergency Escalation Protocols

When to Escalate

Escalation Triggers

  • Multiple rejections on same campaign (3+)
  • Carrier-specific issues requiring clarification
  • Urgent business impact from messaging suspension
  • Complex regulatory questions requiring legal review

Escalation Contacts

1
Campaign Service Provider (CSP)
  • Contact for: Standard rejections
  • Can provide: Carrier-specific guidance
  • Resolution time: Usually 24-48 hours
2
Carrier Representative
  • Contact for: Persistent rejection issues
  • Can provide: Carrier policy clarification
  • Access: Typically available through CSP relationships
3
Legal/Compliance Counsel
  • Contact for: TCPA interpretation questions
  • Can provide: Complex consent issues guidance
  • Expertise: Industry-specific regulatory guidance

Emergency Communication Templates

To CSP for Urgent Support

Subject: URGENT: TCR Campaign Rejection - Business Impact Campaign Details: - Brand ID: [ID] - Campaign ID: [ID] - Rejection Code: [CODE] - Business Impact: [DESCRIPTION] - Previous Attempts: [COUNT] Requesting expedited review and direct carrier escalation.

Documentation for Carrier Escalation

Required Package Contents

  • Complete rejection history
  • All remediation attempts
  • Business justification for urgency
  • Compliance documentation package

Appendix: Reference Materials

Regulatory Framework Quick Reference

Acronym Full Name Purpose
TCPA Telephone Consumer Protection Act Governs automated messaging consent
CTIA Cellular Telecommunications Industry Association Sets messaging best practices
TCR The Campaign Registry Central authority for 10DLC registration
10DLC 10-Digit Long Code A2P messaging framework for standard phone numbers
A2P Application-to-Person Automated messaging from businesses to consumers
EIN Employer Identification Number IRS business tax identifier
DUNS Data Universal Numbering System Business verification identifier
CSP Campaign Service Provider Messaging platform facilitator
MNO Mobile Network Operator Cellular carrier

Common Acronyms

  • A2P: Application-to-Person messaging
  • EIN: Employer Identification Number
  • DUNS: Data Universal Numbering System
  • CSP: Campaign Service Provider
  • MNO: Mobile Network Operator (carrier)

Additional Resources

Helpful Links & References

  • CTIA Messaging Principles: Industry best practices and guidelines
  • TCR Registration Portal: Primary platform for brand and campaign registration
  • Carrier Policy Updates: Stay current with T-Mobile, AT&T, and Verizon requirements
  • Compliance Training: Educational resources for TCPA and 10DLC compliance

📊 Success Metrics

This playbook provides systematic remediation guidance based on 500+ documented rejection scenarios across major carriers. Success rates improve to 83% for first resubmission when following these protocols versus 54% industry baseline.

Need Help with TCR Registration?

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✓ Pre-Approved Templates
✓ Compliance Documentation
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Quick Action Summary

⚡ Immediate Actions

  • Identify rejection code
  • Remove prohibited content
  • Add opt-out language
  • Verify use case alignment

⏱️ Within 24 Hours

  • Enhance sample messages
  • Document consent process
  • Update privacy policy
  • Complete carrier-specific fixes

✓ Before Resubmission

  • Run complete checklist
  • Validate all documentation
  • Review carrier requirements
  • Test website verification

🚫 Common Mistakes to Avoid

❌ Rushing Resubmission

Take time to address all issues completely. Each rejection costs $40 and delays your campaign.

❌ Partial Fixes

Address only the stated rejection while ignoring underlying compliance issues.

❌ Template Language

Using generic placeholder text instead of realistic, specific examples.

❌ Ignoring Carrier Differences

Failing to account for T-Mobile, AT&T, and Verizon specific requirements.

📈 Improved Success Rate: 54% → 83%

Industry Baseline: First-time resubmission approval rate sits at 54% when businesses attempt fixes without systematic guidance.

With This Playbook: Organizations following these protocols achieve 83% approval on first resubmission, saving an average of $120 in rejection fees and 2-3 weeks in deployment delays.

Based on analysis of 500+ rejection scenarios across T-Mobile, AT&T, and Verizon networks from January 2024 - October 2025.

TCR Rejection Recovery Playbook

Quick-Reference Troubleshooting Guide for 10DLC Campaign Remediation

Lead Magnet Edition

Published November 2025 | Version 1.0

MyTCRPlus.com

Compliance-First Messaging Infrastructure for Enterprise SMS Programs

© Native Chaos Holdings LLC

Legal Disclaimer

This playbook provides general guidance for TCR campaign rejection remediation based on documented scenarios and industry best practices. Content does not constitute legal advice. TCR approval decisions remain at the discretion of The Campaign Registry and individual carriers based on specific circumstances of each campaign.

Organizations should consult qualified legal counsel for TCPA compliance questions, consent management requirements, and regulatory interpretation specific to their business operations. Compliance standards evolve through regulatory updates and carrier policy changes.