Why TCR Campaigns Get Rejected

The Campaign Registry (TCR) rejects A2P 10DLC campaigns for non-compliance with CTIA Messaging Principles, TCPA regulations, and carrier-specific policies. Common rejection triggers include:

• Prohibited content - Cannabis, debt collection, pharmaceutical products
• Insufficient consent documentation - Vague or unverifiable opt-in processes
• Missing opt-out mechanisms - No clear STOP keyword in samples
• Brand verification failures - EIN mismatch or suspended entities
• Use case mismatches - Marketing content in transactional campaigns
• Deceptive or phishing-flagged content - Suspicious links or impersonation

Our tool decodes all 37+ rejection codes with carrier-approved remediation paths.

Most Common TCR Rejection Codes Explained

TCR Compliance Best Practices for Campaign Approval

• Document consent mechanisms - Screenshot opt-in forms showing TCPA-compliant disclosure language
• Provide detailed use cases - Explain subscriber journey from opt-in through message types to opt-out
• Use brand-owned domains - Replace bit.ly links with registered company domains
• Include required keywords - Implement STOP, HELP, and INFO auto-responses
• Match brand registration - Ensure campaign links to correctly vetted brand entity
• Request appropriate throughput - Don't exceed daily volume limits for your DCA tier
• Separate use cases - Don't mix promotional and transactional in single campaign (use Low Volume Mixed if <6k/day)

Understanding TCR Brand Vetting Requirements

High-risk verticals and new brands require external vetting before campaign approval:

Standard vetting ($40 one-time) - Basic business verification for established companies

Enhanced vetting ($75 one-time) - Required for high-risk industries: cannabis, CBD, debt collection, sweepstakes

Documents required:

• Articles of Incorporation
• Business license (current)
• EIN verification letter
• Website showing active operations
• Brand use authorization (if reseller/affiliate)

Processing time: 5-10 business days | Vetting providers: Aegis Mobile, WMC Global

What to Do When Your TCR Campaign Gets Rejected

1. Identify rejection code - Check TCR dashboard or CSP notification for exact code
2. Use this tool - Search rejection code for specific remediation steps
3. Address root cause - Update samples, fix consent docs, or complete vetting as specified
4. Resubmit campaign - Make corrections and resubmit through TCR dashboard
5. Monitor approval - Standard campaigns: 1-3 days / Vetting required: 5-10 days

Common mistakes to avoid:

• Resubmitting without addressing stated issues
• Mixing use cases in single campaign
• Using generic/template message samples
• Providing vague consent descriptions
• Requesting excessive throughput for brand tier

TCR Campaign DCA Scores and Message Throughput

Declared Campaign Attributes (DCA) determine daily message limits and per-message costs:

High DCA (75-100) - Up to 200,000 messages/day at lowest rates

Medium DCA (50-74) - 40,000-120,000 messages/day

Low DCA (0-49) - Limited to 6,000-14,400 messages/day

Improve DCA scores by:

• Completing external brand vetting
• Using direct brand relationship (not reseller)
• Providing comprehensive consent documentation
• Maintaining low spam complaint rates (<0.1%)
• Demonstrating opt-out compliance
• Using embedded opt-in methods (web forms, keyword)