Hospitality & Travel SMS Compliance Solution
Complete solution for booking confirmations and guest communications
Confirm Reservations Without Message Blocking
Hospitality and travel companies use MyTCRPlus to navigate booking confirmation deliverability, eliminate promotional offer filtering, and maintain TCPA compliance across transactional and marketing SMS programs.
🏨 Booking vs Marketing Classification
TCR applies different approval criteria to transactional reservation management versus promotional package marketing. Organizations embedding promotional language within booking confirmation workflows risk use case misclassification triggering approval delays.
🌍 Cross-Border Consent Complexity
Multi-property hotel groups operating across international markets encounter cross-border consent complexity when U.S. TCPA requirements intersect with GDPR, CASL, and regional telecommunications regulations requiring segregated consent workflows per market.
✈️ Booking Confirmation Filtering
Messages containing reservation numbers, check-in instructions, hotel addresses, or itinerary links trigger fraud detection designed to identify fake booking scams. Legitimate guest communications experience blocking alongside malicious traffic.
📱 OTA Booking Channel Gaps
Third-party travel aggregators and OTA platforms may collect guest phone numbers without transferring TCPA-compliant authorization documentation to property operators, creating litigation risk for promotional messaging.
Hotels & Resorts
Airlines
Cruise Lines
Travel Agencies
Vacation Rentals
Theme Parks
Car Rentals
Tour Operators
Hospitality & Travel Messaging Challenges
Booking vs. Marketing Classification Complexity
Hospitality organizations implementing SMS for reservation confirmations, check-in reminders, and promotional travel offers face classification complexity distinguishing operational booking communications from marketing content. TCR applies different approval criteria to transactional reservation management versus promotional package marketing, with carriers enforcing stricter filtering on content promoting upgrades or ancillary revenue opportunities.
Cross-Border Consent Complexity
Multi-property hotel groups and travel management companies operating across international markets encounter cross-border consent complexity when U.S. TCPA requirements intersect with GDPR, CASL, and regional telecommunications regulations. Organizations managing guest communications for properties in multiple jurisdictions face regulatory overlap requiring segregated consent workflows per market.
Booking Confirmation Deliverability Challenges
Booking confirmation messages face deliverability challenges when carrier filtering detects travel industry terminology resembling phishing patterns. Messages containing reservation numbers, check-in instructions, hotel addresses, or itinerary links trigger fraud detection designed to identify fake booking scams, increasing front desk check-in friction during high-occupancy periods.
Promotional Upgrade Classification Ambiguity
Promotional upgrade campaigns offering room enhancements, dining packages, spa services, or excursion add-ons blur transactional versus promotional classification boundaries. Messages notifying guests of available upgrades may qualify as transactional service coordination when sent to confirmed bookings, but cross into promotional territory when including pricing or booking incentives.
OTA Booking Channel Consent Gaps
Consent capture timing during reservation booking presents operational challenges when third-party travel aggregators, OTA platforms, or loyalty program systems collect guest phone numbers without transferring TCPA-compliant authorization documentation to property operators. Hotels receiving bookings through Expedia, Booking.com, or corporate travel platforms may lack documented express written consent for SMS.
Trust Score Barriers for Independent Properties
Trust score assignment for hospitality brands depends heavily on business verification depth, domain age, and online reputation signals. Smaller independent hotels, boutique properties, and emerging travel startups face trust score penalties below 50 during initial TCR registration, triggering manual carrier review processes that extend approval timelines by 10-15 business days.
Reduce Check-In Friction
Maintain confirmation delivery reliability for hospitality and travel operations. No credit card required for initial setup.
Start RegistrationHospitality Compliance Disclaimer
mytcrplus.com is designed to help hospitality and travel organizations achieve 10DLC compliance and carrier policy adherence for guest communication workflows. Final campaign approval is subject to The Campaign Registry (TCR) review, brand trust score assignment, and carrier-specific use case evaluation. Cross-border consent guidance addresses common multi-jurisdiction operational models but does not constitute legal interpretation of international privacy laws (GDPR, CASL) or local telecommunications regulations. Organizations remain responsible for obtaining appropriate legal counsel regarding TCPA compliance, OTA channel integration risks, and hospitality industry-specific regulatory requirements. mytcrplus.com does not provide legal or travel industry regulatory advisory services.
© 2025 MyTCRPlus. All rights reserved. | Last Updated: November 2025 | Version 1.0