Description Mismatches Sample Messages
Why This Rejection Happens
The vetting agent found a contradiction between your campaign description and the actual message content you provided as samples. Your description says one thing (e.g., "Account security alerts"), but your samples show something else (e.g., "Buy one get one free").
Common Triggers: Generic descriptions that don't cover specific sample types, or "copy-paste" errors where samples from a different campaign were uploaded.
Root Cause Analysis
Primary Triggers
- Scope Creep: The description is narrow ("Appointment reminders") but you included a sample for something broader ("Refer a friend for $20").
- Hidden Marketing: You described the campaign as "Customer Care" (informational), but the samples contain promotional language ("Discount," "Sale," "Order now").
- Placeholder Data: Using "This is a test message" or generic Lorem Ipsum as a sample message, which fails to match the specific use case described.
Required Elements
| Element | Requirement | Rationale |
|---|---|---|
| Description | Comprehensive Coverage | Must explicitly mention every type of message shown in the samples. |
| Samples | Reflect Description | Samples are proof of the description. They cannot introduce new, undeclared topics. |
| Tone | Consistent Intent | If description says "Urgent Alerts," samples should not be "Casual Newsletters." |
Step-by-Step Remediation
Audit Your Sample Messages
Look at the 3-5 sample messages you submitted. List the "intent" of each one.
- Sample 1: "Your code is 1234" (Intent: 2FA)
- Sample 2: "Your order has shipped" (Intent: Notification)
- Sample 3: "Rate your driver" (Intent: Survey)
Update the Description
Rewrite your description to ensure it includes every intent you listed above. If you introduce a new type of message in the samples, you must declare it in the description.
✓ Consistent
Description: "We send 2FA codes, shipping notifications, and post-delivery surveys."
Samples: Match exactly.
✗ Inconsistent
Description: "We send 2FA codes for login security."
Sample 3: "How was your delivery? Rate us 5 stars!" (Rejection: Survey not mentioned)
Remove "Marketing" Samples if Undeclared
If your description is purely "Customer Support" but one sample includes a coupon code or upsell, you have two choices: Remove that sample message, or change the entire campaign use case to "Marketing."
Carrier-Specific Requirements
T-Mobile
- Strictly compares the "Call-to-Action" (Opt-in) description with the sample messages. If you say users opt-in for "Alerts" but you send "Ads," it is a mismatch.
AT&T
- Focuses on Content Classification. If samples show "High Risk" content (e.g., loans) but description says "General Chat," it will be rejected.
MyTCRPlus Tools That Can Help
Sample Message Validator
Analyzes your samples against your description to flag potential inconsistencies or undeclared intent.
Use This Tool →Campaign Description Generator
Generates a comprehensive description that covers multiple message types (Mixed Use Cases).
Use This Tool →Pre-Resubmission Checklist
- I have read every sample message submitted.
- Every message topic in the samples is mentioned in the Description.
- If samples contain marketing (sales/discounts), the Description admits to "Marketing."
- Samples do not contain placeholder text like "Test" or "Lorem Ipsum."
- The "Call-to-Action" matches the message flow shown in samples.
Common Mistakes to Avoid
❌ The "Kitchen Sink" Sample
Sometimes users upload 4 perfect samples and 1 random sample "just in case." If that one random sample isn't described (e.g., a birthday wish), the whole campaign gets rejected. Only upload samples relevant to the core description.
❌ Copy/Pasting from Another Brand
Using a template description like "We send appointment reminders" while uploading samples for a restaurant ("Your table is ready") is an instant rejection.
Expected Timeline
This guidance provides general information about 10DLC compliance requirements. Consistency between your registration data (description) and actual traffic (samples) is the primary method carriers use to detect fraud or policy evasion. Organizations should ensure full transparency in their registration. MyTCRPlus does not provide legal advisory services or regulatory representation.