A TCR compliance website is not a marketing website with a privacy policy link in the footer. It is a website that satisfies a specific DCA verification protocol executed during campaign registration review. Most campaign rejections in the 7000-series error code range trace directly to website elements that either do not exist, are not accessible, or do not contain the language CTIA standards require. The TCR 101 beginner’s guide establishes foundational registration context; this article maps the specific website review criteria DCA reviewers execute so you can audit compliance before DCA review, not after rejection.
DCA reviewers access your brand website programmatically and manually during the campaign adjudication window. What they find at review time—not at submission time—determines website compliance status. A website that meets requirements at submission but becomes temporarily unavailable, has a broken page link, or loses a required disclosure element during the review window generates website-related rejections identically to a website that never had those elements.
What Does TCR Check on Your Website
The tcr compliance website review covers four distinct page types: the brand homepage (business legitimacy verification), the Terms of Service or Terms and Conditions page (SMS disclosure requirements), the Privacy Policy page (data handling requirements), and any consent collection pages where opt-in forms are presented (consent mechanism verification).
Homepage evaluation confirms that your website represents a legitimate operating business in the vertical you declared during brand registration. TCR’s DCA reviewers look for basic operating indicators: business description, contact information or contact page, and content consistency with your declared industry. A website with thin content—a landing page with only a contact form—raises flags regardless of other compliance elements. If your declared vertical is healthcare and your website discusses automotive services, the mismatch between registration data and website content triggers enhanced scrutiny.
Website accessibility requires that all pages used in TCR verification are publicly accessible without authentication. If your website requires a login to view your Terms of Service or Privacy Policy, those pages fail TCR’s access check. Password-protected pages, pages behind IP restrictions, and pages with robots.txt disallow rules that prevent crawler access all generate inaccessibility failures. Content behind a “Members Only” gate is invisible to DCA review.
SMS Disclosure Required on Website for TCR
The SMS disclosure on your Terms of Service or Terms and Conditions page is the single highest-weight element in tcr compliance website review. CTIA standards define the required elements, and DCA reviewers verify each one.
A compliant SMS disclosure section within your Terms of Service must contain: a description of the SMS messaging program (what types of messages subscribers will receive), a message frequency statement (either a specific frequency such as “up to 4 messages per month” or a variable disclosure such as “message frequency varies”), the statement “Message and data rates may apply” or equivalent, opt-out instructions specifying the STOP keyword, HELP instructions specifying the HELP keyword and how support is provided, and a link or reference to your Privacy Policy.
The sms disclosure required on website TCR verification checks each of these elements independently. A disclosure section missing only the HELP keyword instruction fails verification even if all other elements are present. A disclosure that states “Reply STOP to unsubscribe” without specifying the word STOP in a manner accessible to a consumer who has not yet received a message fails the opt-out clarity standard.
The SMS Consent Language Validator evaluates your disclosed opt-in and consent language against CTIA standards, flagging missing elements and generating compliant alternatives before DCA reviewers execute their verification pass.
Privacy Policy SMS Requirements
Privacy policy SMS no third party sharing language is the most frequently cited privacy policy deficiency in TCR campaign rejections. The required statement—that mobile phone numbers and SMS consent will not be sold or shared with third parties for marketing or promotional purposes—must appear explicitly in your Privacy Policy. General statements about not selling personal data do not satisfy this requirement if they do not specifically address mobile numbers and SMS consent.
A CTIA-compliant Privacy Policy for SMS programs covers: what personal data is collected (including phone numbers), how that data is used (including SMS program description), whether data is shared with third parties and for what purposes, how consumers can opt out of data collection, how long data is retained, and contact information for privacy inquiries. Privacy policies generated by generic legal template tools frequently omit SMS-specific language because those templates predate CTIA’s carrier registration requirements.
Privacy Policy accessibility standards parallel Terms of Service requirements: publicly accessible URL, functional at DCA review time, no authentication required for access. Privacy Policy links in website footers must be functional HTML links—text that appears to be a link but lacks an href attribute fails TCR’s URL verification check.
10dlc Website Terms of Service: Placement and Accessibility Standards
Website compliance for 10dlc campaign registration requires that SMS disclosure language appear in your Terms of Service, not buried within other policies. DCA reviewers look for SMS-specific content within Terms of Service documents. Placing SMS disclosure language only in your Privacy Policy—a common shortcut—does not satisfy the Terms of Service requirement even if the Privacy Policy content is otherwise complete.
Document accessibility beyond authentication extends to page load performance. DCA review tools operate with standard HTTP timeout windows. Pages that load slowly due to unoptimized media, third-party script blocking, or server capacity issues may fail access checks even if they technically resolve. Compliance page load times should be verified against standard HTTP client timeout thresholds.
For businesses using third-party website platforms—Squarespace, Wix, Shopify, or similar—the platform’s default footer link structure must be verified to confirm that Terms of Service and Privacy Policy pages are accessible to external crawlers and do not require JavaScript execution to render page content. Some page builders render visible content via JavaScript that does not appear to non-browser access methods used by DCA verification tools.
TCR Website Age Verification Requirements
If your brand website contains content related to alcohol, cannabis (in jurisdictions where legal), gambling, adult entertainment, or other age-restricted categories, an age verification gate on your website homepage is mandatory for TCR compliance. The age gate requirement applies to any website that contains age-restricted content, not only to websites whose primary purpose is age-restricted product or service delivery.
Age gate implementation standards require that the gate appear before any site content is accessible, that it request a birth year or date rather than a checkbox affirmation, and that it be functional—not a cosmetic UI element that can be bypassed. DCA reviewers accessing age-gated websites for TCR brand verification will encounter the age gate and must be able to verify the website’s content categories.
TCR Compliance Website for Multi-Location and Franchise Operations
Franchise and multi-location operations face a specific tcr compliance website requirement challenge: each registering entity may have its own brand registration against a different website URL, but those URLs must individually satisfy all compliance requirements. A franchise system where individual location websites lack SMS disclosure language—because the compliance pages exist only on the corporate parent site—generates systematic website compliance failures across all franchise brand registrations. The Franchise & Multi-Location Compliance solution addresses this through standardized compliance page deployment across location-level websites.
Common Website Failures in TCR Review
The TCR Rejection Code Analysis documents the most common website-originated rejection codes. Error code 7100-series failures (Privacy Policy URL missing or broken) and 7101-series failures (broken Terms of Service URL) account for a substantial portion of website-related rejections. These failures frequently occur not because the pages don’t exist but because URL formatting in the registration form differs from the actual URL—an http vs. https mismatch, a trailing slash difference, or a redirect chain that TCR’s verification tool does not follow.
The Platform Microsite Service resolves website compliance requirements for organizations where modifying the primary brand website is technically or organizationally complex. A compliance-dedicated microsite contains every required element—SMS terms, privacy policy, opt-in forms, HELP/STOP documentation—in a standalone website associated with your brand domain, satisfying TCR verification requirements without requiring changes to your primary marketing website.
Explore the Platform Microsite Service to deploy a TCR-compliant compliance page infrastructure in days rather than development cycles—containing every DCA verification element in a structure designed specifically around carrier review requirements.
