TCR REJECTIONRECOVERY PLAYBOOK

Carrier-Specific Requirements

T-Mobile Requirements

Key Standards

• Trust Score Threshold: 75+ for premium throughput
• Prohibited Content: Cannabis, CBD, debt collection, get-rich-quick schemes
• Sample Requirements: Must include frequency disclosure and opt-out
• Vetting: Requires DUNS number for business verification

Common T-Mobile Rejection Triggers

• Missing frequency disclosure in samples
• Cannabis/CBD content (zero tolerance)
• Insufficient sender identification

Remediation Priority

1. Add frequency disclosure: "You'll receive up to 4 messages/month"
2. Remove any cannabis/CBD references
3. Include full business name in sender ID

AT&T Requirements

Key Standards

• Content Restrictions: Strict phishing detection, crypto/NFT scrutiny
• Documentation Standards: Detailed consent process required
• Sample Requirements: Real-world examples, not templates

Common AT&T Rejection Triggers

• Generic or template-like sample messages
• Crypto/investment content without proper disclaimers
• Vague consent documentation

Remediation Priority

1. Replace template language with specific, realistic examples
2. Add investment disclaimers for financial content
3. Document granular consent process

Verizon Requirements

Key Standards

• EIN Verification: Strict business entity validation
• Use Case Specificity: Detailed campaign purpose required
• Consent Standards: Must demonstrate affirmative opt-in

Common Verizon Rejection Triggers

• EIN mismatch with business registration
• Broad or vague use case descriptions
• Implied consent rather than explicit opt-in

Remediation Priority

1. Verify EIN matches business entity exactly
2. Narrow use case description to specific messaging purpose
3. Document explicit SMS consent collection

What the full version covers

The free intro ends here. The remaining 7 sections are available in the 47-page PDF book:

• Quick Reference: Most Common Rejection Codes
• Remediation Decision Tree
• Sample Message Remediation: Before: Non-Compliant Sample, After: Compliant Sample, Compliance Elements Required.
• Documentation Fixes: Consent Documentation Template, Privacy Policy Requirements, Website Verification Checklist.
• Resubmission Checklist: Critical Requirements (Must Have), Strengthening Elements (Recommended), Documentation Package, Pre-Submission Validation.
• Emergency Escalation Protocols: When to Escalate, Escalation Contacts, Emergency Communication Templates.
• Appendix: Reference Materials: Regulatory Framework Quick Reference, Common Acronyms, Additional Resources, Quick Action Summary, Common Mistakes to Avoid.

The book also includes:

• Resubmitting once without creating duplicates.
• An escalation ladder with templates.
• Recovering campaigns that were approved and then suspended.
• A recovery timeline and tracking log.
• A cheat sheet inside the front cover.

Get the full book

One-time purchase. Instant PDF download from the MyTCRPlus Shop.

PDF book · 47 pages · $29

The TCR Rejection Recovery Playbook

Diagnose, Resubmit, and Escalate Until the Campaign Is Approved. 47 pages: diagnose the root cause before changing anything; build a remediation package that wins the next review; resubmit once, then escalate through the right channel; recover a campaign that was approved and then suspended.

• The recovery mindset and why guessing is expensive.
• Root-cause diagnosis across four families: content, use case, documentation, and identity.
• Building a complete remediation package.
• What each carrier emphasizes and the myths to drop.

Buy the PDF — $29 →See inside

This playbook provides general guidance for TCR campaign rejection remediation based on documented scenarios and industry best practices. Content does not constitute legal advice. TCR approval decisions remain at the discretion of The Campaign Registry and individual carriers based on specific circumstances of each campaign.

Main guide: TCR campaign rejection: 10DLC rejection reasons and fixes