Content Not in English

Why This Rejection Happens

TCR and carrier vetting teams primarily operate in English. If your sample messages, website content, or privacy policy are entirely in a foreign language without translation, reviewers cannot verify compliance with CTIA guidelines, leading to automatic rejection.

Root Cause Analysis

While 10DLC supports multi-language messaging, the vetting process requires English documentation to prove that your content is not prohibited (SHAFT) and that your opt-in methods are compliant.

Common Scenarios

• Sample messages provided solely in Spanish, French, or Chinese without English translation.
• Website linked for verification does not have an English version or translation toggle.
• Privacy Policy is exclusively in a non-English language.

Remediation Steps

1. Translate Sample Messages

   You do not need to change the actual messages you send to customers. However, in the Sample Message fields of your registration, you must provide the English translation alongside the original text.

   Format for Submission:
   
   [Original Language]: Su código de verificación es 1234.
   [English Translation]: Your verification code is 1234.

2. Verify Website Accessibility

   If your primary website is non-English, ensure there is a visible language toggle or provide a direct link to an English version in the "Campaign Description" or "Notes" field. If no English site exists, provide a brief summary of the business nature in English in the brand description.

3. Privacy Policy Compliance

   The Privacy Policy is a legal document used for vetting. If it is not in English, provide a translated version or a second policy specifically for US compliance purposes that vetting teams can review.

Need Help with Translations?

Our experts can help format your international campaign for US carrier approval.

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What reviewers check for code 506

Code 506 is reported as "Content Not in English". Reviewers must be able to evaluate the website, opt-in and samples. Content entirely in a language other than English, or a site whose translation tool fails, cannot be reviewed and is returned. Non-English messaging is allowed when compliance elements are present and reviewable.

Where code 506 comes from

Code 506 is a vetting rejection reason applied during brand or campaign review and passed back to you by your CSP. It identifies the specific deficiency the reviewer found, so fixing exactly that item is the fastest route to approval. It has a documented fix that usually needs one targeted correction and a resubmission.

Fix and verify before resubmitting

1. Provide an English version of the website pages reviewers check (homepage, opt-in, privacy, terms).
2. Include English translations of sample messages in the campaign description.
3. Make sure STOP and HELP work in English as well as the program language.
4. Avoid relying on browser auto-translation widgets that fail for crawlers.
5. State the program language in the description.
6. Resubmit with a note that references code 506 (Content Not in English) and lists each change made.

Sample resubmission note

Many CSPs let you add a note for the reviewer when you resubmit. A short, specific note shows what changed and speeds up the second review. Example for Studio Juniper Salon:

Studio Juniper Salon corrected the deficiency reported as code 506 (Content Not in English). Changes made: provide an English version of the website pages reviewers check (homepage, opt-in, privacy, terms); include English translations of sample messages in the campaign description; make sure STOP and HELP work in English as well as the program language. All URLs, keywords and auto-replies were re-tested from an external network before this resubmission, and the campaign text now matches the live opt-in exactly.

Common mistakes that keep code 506 coming back

• Submitting a Spanish-only opt-in page with no English version.
• Translating samples but not the consent text.
• Using a translation plugin that blocks bots.

Related rejection codes

• Code 2131: Verbal Script Missing STOP Instructions
• Code 2128: Opt-in Form Missing HELP Instructions
• Code 2127: Verbal Script Missing STOP Instructions
• Code 2126: Opt-in Form Missing STOP Instructions
• Code 2124: Verbal Script Missing Frequency Disclosure
• Code 2123: Verbal Script Missing Message Type

Frequently asked questions about code 506

Can we send messages in Spanish?

Yes. Provide English translations for review and include STOP and HELP handling in both languages.

Does the whole site need to be in English?

Only the pages reviewers evaluate need an English version, but more coverage reduces risk.