Description
Automotive Dealership SMS Compliance Playbook: The Operator's Guide to 10DLC Registration, TCPA Consent, and Carrier Rules for Dealerships
This is a book, not a course. Book 2 of the MyTCRPlus Industry Solutions book series. Dealerships send more automated texts than almost any other business: lead follow-up, test-drive reminders, service and recall notices, lease-maturation offers. Each one crosses three separate rulebooks, and a single unregistered campaign or undocumented opt-in can block delivery or put millions in statutory damages on the table. This 102-page book gives dealerships a step-by-step path through registration, consent, opt-outs, and rejection fixes. You receive the complete book as a print-quality PDF file, downloadable immediately after purchase.
What This Book Covers: How TCPA law, CTIA and carrier standards, and 10DLC registration each govern your texts, and what each failure costs. Brand and campaign registration with current TCR fees, vetting, and Trust Score throughput. Filing-ready sample messages for new-inventory / price-drop alert, sales lead follow-up, test-drive / appointment reminder, lease-maturation / trade-in follow-up, service / recall reminder, and parts / status update. Prior express written consent that holds up as evidence, and opt-out handling under the FCC's 2025 revocation rules. A rejection-code map that points to the exact field to fix, plus resubmission and escalation steps. State mini-TCPA quiet hours and frequency limits, including Florida, Oklahoma, Maryland, Connecticut, Virginia, Texas, and Washington. Separating sales, BDC, and service traffic into distinct campaigns, and holding third-party lead vendors to the dealership's own consent standard.
Who This Book Is For: Dealer principals and general managers. BDC, sales, and service managers running outbound texting. Marketing directors and dealer-group compliance officers. CRM and DMS administrators. Agencies and lead vendors serving dealerships.
What's Inside the Book: Cheat Sheet inside the front cover. 17 chapters in 6 parts, including a Part of Tens with ten costly texting mistakes and ten questions to ask before you choose a texting platform. Charts on penalty exposure, first-year cost, throughput, and send-time windows. A master audit checklist and templates, further reading, glossary, and index.
Format: Book, delivered as a single PDF file. 102 pages, 7.5 x 9.25 in trim, full color with front, back, and inside cover pages. First edition, September 2026. Published by Native Chaos Holdings LLC. Not legal advice; verify current fees and rule dates with your Campaign Service Provider before relying on them.
Please note: this product is a book in PDF format. It is not a course or class and does not include course access, video lessons, modules, quizzes, an exam, or a certificate. MyTCRPlus Academy certification courses are separate products sold separately.
