Why This Rejection Happens
This code ("Opt-out Workflow Error" in some systems, or "Spam/Phishing Risk") indicates your campaign samples or website look like a scam. The carrier algorithms or human reviewers flagged your content as deceptive, likely due to public URL shorteners, "urgent" language, or requests for sensitive data.
- Using `bit.ly` or `tinyurl.com` links (Strictly prohibited).
- Messages like "Your account is locked. Click here." (Phishing pattern).
- Requests for passwords or social security numbers.
- Website domain was registered < 30 days ago (New domain risk).
Root Cause Analysis
Primary Triggers
- Link Obfuscation: Using public shorteners hides the destination, which is a classic phishing tactic. Carriers block these at the network level.
- High-Pressure Tactics: Messages that create false urgency ("Act NOW or lose your account") are flagged as potential fraud.
Step-by-Step Remediation
Replace Public Shorteners
Change all `bit.ly` links in your sample messages to full `https://brand.com/page` links. If you need shortening, use a branded short domain owned by you.
De-Risk Language
Rewrite samples to sound informational, not alarming. Remove "Urgent," "Final Notice," or requests for personal info.
Pre-Resubmission Checklist
- I have removed all `bit.ly`, `tinyurl`, or `goo.gl` links.
- My samples do not ask for passwords or SSNs.
Fix It Faster
Scan your content for spam triggers.
Related Rejections
Look Like a Brand, Not a Bot
Using branded links and professional language is key to passing 10DLC vetting.
Legal Disclaimer: Code 30884 protects consumers from fraud. Ensure your messaging practices align with anti-phishing guidelines.
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