Why This Rejection Happens
You included a link in your sample messages using a public URL shortener service (e.g., bit.ly, tinyurl.com, goo.gl). Carriers strictly prohibit these because they are commonly used by spammers to hide malicious destinations. All links in 10DLC messages must be fully visible or use a branded short domain.
- Sample message: "Click here: bit.ly/12345"
- Using free link shortening tools to save characters.
- Using `goo.gl` (deprecated) or `ow.ly`.
Root Cause Analysis
Primary Triggers
- Security Risk: Public shorteners obfuscate the final URL, preventing carriers from scanning the destination for malware or prohibited content. This is an automatic fail.
- Reputation: Shared domains like bit.ly have mixed reputations because bad actors use them. Using your own domain (`acme.com`) inherits your specific brand reputation.
Allowed vs. Prohibited Links
| Link Type | Example | Status |
|---|---|---|
| Public Shortener | bit.ly/xyz, tinyurl.com/abc | PROHIBITED |
| Full URL | https://www.myshop.com/promo | ALLOWED |
| Branded Shortener | https://shop.co/xYz (Domain owned by you) | ALLOWED |
Step-by-Step Remediation
Audit Sample Messages
Review your "Sample Message 1" through "Sample Message 5". Look for any URL that does not match your brand's main domain name.
Replace with Full Links
Edit the samples to use the full `https://` path. It is okay if the link is long in the sample; carriers just need to see the destination domain.
Pre-Resubmission Checklist
- I have removed all instances of bit.ly / tinyurl / ow.ly.
- All links use `https://` and my own domain.
- The links in the samples are active (not 404).
Fix It Faster
Validate your message content.
Related Rejections
Links Matter
Using full, branded links increases trust and delivery rates.
Legal Disclaimer: Code 30892 reflects carrier security policies designed to prevent phishing. Compliance requires transparent linking practices.
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