Prohibited Hate Speech

Why This Rejection Happens

This is the specific code for Hate Speech under the SHAFT policy. Your content (website, samples, or brand identity) was found to promote violence, discrimination, or hostility against protected groups based on race, religion, gender, etc. This leads to an immediate and permanent ban.

• Using racial slurs or derogatory terms in samples.
• Linking to known hate group manifestos.
• Promoting violence against specific communities.
• Using "coded" hate symbols or language identified by watchdogs.

Root Cause Analysis

Primary Triggers

• Zero Tolerance: Unlike other rejections, this is not about fixing a typo. If the intent of the brand is deemed hateful, the brand is blacklisted.
• False Positives: Sometimes legitimate news organizations or educational non-profits quoting hate speech for reporting purposes get flagged. Context must be proven.

Step-by-Step Remediation

Check Content

If you are promoting hate speech, you cannot use 10DLC.

Appeal Context (If Valid)

If you are a 501(c)(3) monitoring hate groups, ensure your Campaign Description clearly states: "Educational content monitoring extremism."

Pre-Resubmission Checklist

• I confirm my content complies with all Carrier Acceptable Use Policies.

Content Scan

Filter toxic language.

Flagged by Mistake?

False positives happen. We can help you clarify your message intent.

What reviewers check for code 7012

Code 7012 is reported as "Prohibited Hate Speech". Carriers prohibit content that promotes hatred, violence or discrimination against people based on protected characteristics, as well as harassment and threats. Reviewers check the brand, website and sample messages; a single hateful, violent or harassing statement anywhere in the program results in rejection.

Where code 7012 comes from

Code 7012 is a campaign review reason code used to report a specific deficiency found during manual campaign vetting. CSPs surface it in the rejection notice alongside any other codes found in the same review, so check for companion codes before resubmitting. It is marked Critical: it describes content or a business model carriers do not permit, so the campaign cannot be approved until that content is removed, not just reworded.

Fix and verify before resubmitting

1. Review sample messages, the website and any linked content for hateful, violent or harassing language.
2. Remove the content entirely; rewording to imply the same message is still rejected.
3. Rewrite samples so they reflect the legitimate purpose of the program.
4. If the flag is a false positive (for example, an advocacy group discussing discrimination), explain the context in the campaign description.
5. Resubmit with neutral, factual messaging.
6. Resubmit with a note that references code 7012 (Prohibited Hate Speech) and lists each change made.

Sample resubmission note

Many CSPs let you add a note for the reviewer when you resubmit. A short, specific note shows what changed and speeds up the second review. Example for Pulse Cycle Studio:

Pulse Cycle Studio corrected the deficiency reported as code 7012 (Prohibited Hate Speech). Changes made: review sample messages, the website and any linked content for hateful, violent or harassing language; remove the content entirely; rewording to imply the same message is still rejected; rewrite samples so they reflect the legitimate purpose of the program. All URLs, keywords and auto-replies were re-tested from an external network before this resubmission, and the campaign text now matches the live opt-in exactly.

Common mistakes that keep code 7012 coming back

• Leaving inflammatory blog posts on the linked website.
• Using aggressive language in political or advocacy samples.
• Assuming humor or sarcasm will be read in context.

Related rejection codes

• Code 705: Prohibited Content: Hate Speech
• Code 2131: Verbal Script Missing STOP Instructions
• Code 2128: Opt-in Form Missing HELP Instructions
• Code 2127: Verbal Script Missing STOP Instructions
• Code 2126: Opt-in Form Missing STOP Instructions
• Code 2124: Verbal Script Missing Frequency Disclosure

Frequently asked questions about code 7012

We are an advocacy organization. Can we still register?

Yes, if messages inform and organize without hateful or violent content. Describe the mission clearly and keep samples factual.

Can code 7012 be appealed?

If the content was misread, explain the context through your CSP. If the content is hateful, it cannot be approved.

Legal Disclaimer: Code 7012 involves strict carrier policies against hate speech. Carriers have broad discretion to block any content they deem offensive.

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