ENTERPRISE MARKETING SMS COMPLIANCE

// Course Guide

Who this course is for

• Directors of CRM, lifecycle and mobile marketing
• Marketing operations and MarTech owners
• Privacy and compliance leads for multi-brand portfolios
• Agency partners managing enterprise SMS programs

Why texting compliance is different for enterprise marketing organizations

At enterprise scale, SMS risk is architectural. Consent lives in several systems, suppression lists are synchronized imperfectly between CDPs, ESPs and SMS platforms, and multiple brands, agencies and regions send under different TCR registrations. One broken integration can text thousands of opted-out customers in an afternoon. The course treats compliance as system design: a consent architecture, centralized suppression, campaign classification rules applied across the portfolio, and reporting that proves controls work.

What each module covers

1. TCPA Foundations for Enterprise. The TCPA as it applies to enterprise marketing organizations: consent tiers, autodialer rules after Facebook v. Duguid, Do Not Call obligations, statutory damages and recent case law.
2. TCR Portfolio Management. 10DLC registration for enterprise marketing organizations: brand and campaign structure, use case selection, vetting, and keeping registrations accurate as the business changes.
3. Consent Architecture. How to capture, scope and document consent for enterprise marketing organizations: express versus express written consent, disclosure language, recordkeeping and consent that survives a challenge.
4. Campaign Classification at Scale. For enterprise marketing organizations: classifying messages as informational, transactional, conversational or marketing, and why the classification decides which consent and which campaign apply.
5. Suppression Architecture. Designing a compliance program for enterprise marketing organizations: policies, roles, training, controls and the review cycle that keeps messaging compliant as it grows.
6. DNC List Compliance. For enterprise marketing organizations: processing STOP and other opt-outs across every system, honoring revocation by any reasonable means, and keeping internal and national DNC lists synchronized.
7. Omnichannel Marketing Compliance. For enterprise marketing organizations: running compliant promotional programs: express written consent, CTA disclosures, frequency, quiet hours and state laws stricter than the federal rules.
8. MarTech Stack Audit. For enterprise marketing organizations: managing vendors and platforms that send or store data on your behalf: due diligence, contracts, audit rights, suppression syncing and liability allocation.
9. Agency & Vendor Management. Applied guidance on agency & Vendor Management for enterprise marketing organizations, with templates, checklists and case studies drawn from real programs.
10. Multi-Brand Compliance. For enterprise marketing organizations: running compliance across multiple locations, brands or teams: centralized controls, shared suppression, registration structures and local accountability.
11. Compliance Reporting. For enterprise marketing organizations: building the evidence trail: consent logs, message archives, monitoring dashboards and the records regulators, carriers and plaintiffs request.
12. Litigation Defense Strategies. For enterprise marketing organizations: responding to complaints, demand letters, class actions and regulator inquiries: preserving evidence, common defenses and settlement considerations.
13. Final Certification Exam. A proctored final assessment covering every module, with scenario questions drawn from real enterprise marketing organizations situations. Passing earns the course certificate.

The problem this course prevents

A retail holding company migrates from one SMS vendor to another and the suppression export misses 18 months of opt-outs. The first campaign on the new platform reaches thousands of former subscribers. The course covers suppression architecture, migration controls and the audit evidence regulators and plaintiffs ask for.

Course FAQ

Does the course cover managing many TCR brands and campaigns?

Yes. The TCR portfolio management module covers structuring brands and campaigns across business units, agencies and regions, and keeping registrations accurate over time.

Is this course suitable for agency teams?

Yes. The agency and vendor management module is written for both the enterprise and the agencies that send on its behalf.

Is the course self-paced?

Yes. Enterprise Marketing SMS Compliance runs about 20 hours across 13 modules, including the final exam, and you can work through it at your own pace with lifetime access to updates.

Is this course legal advice?

No. It teaches the rules, carrier requirements and operational controls that apply to enterprise marketing organizations, but it is not a substitute for advice from qualified counsel on your specific program.