TCR FUNDAMENTALS

// Course Guide

Who this course is for

• Marketing and operations staff registering brands and campaigns
• CSP and CPaaS support and onboarding teams
• Agencies and ISVs registering campaigns for clients
• Anyone who has received a TCR rejection and wants to stop guessing

Why texting compliance is different for teams that register 10DLC campaigns

TCR Fundamentals covers the full registration lifecycle in The Campaign Registry: brand registration and verification, use case selection, writing campaign descriptions and samples that pass vetting, building compliant opt-in workflows, understanding carrier filtering, and preventing the rejection codes that delay launches. It is the foundation for every other Academy course and the fastest way to get campaigns approved on the first submission.

What each module covers

1. TCR Fundamentals. Applied guidance on tCR Fundamentals for teams that register 10DLC campaigns, with templates, checklists and case studies drawn from real programs.
2. Campaign Registration. For teams that register 10DLC campaigns: building campaigns that pass vetting: use case selection, descriptions, sample messages, opt-in workflows and attributes, with common rejection codes explained.
3. Opt-In Workflow. How to capture, scope and document consent for teams that register 10DLC campaigns: express versus express written consent, disclosure language, recordkeeping and consent that survives a challenge.
4. Calling Technology. For teams that register 10DLC campaigns: the technology layer: dialers, messaging platforms, APIs and integrations, and how system design affects consent, suppression and liability.
5. Vendor Management. For teams that register 10DLC campaigns: managing vendors and platforms that send or store data on your behalf: due diligence, contracts, audit rights, suppression syncing and liability allocation.
6. Program Architecture. Designing a compliance program for teams that register 10DLC campaigns: policies, roles, training, controls and the review cycle that keeps messaging compliant as it grows.
7. Carrier Filtering. For teams that register 10DLC campaigns: how carriers and DCAs review and filter traffic, why campaigns are rejected, and how to optimize registrations and content for approval and deliverability.
8. Vetting Processes. Applied guidance on vetting Processes for teams that register 10DLC campaigns, with templates, checklists and case studies drawn from real programs.
9. Campaign Rejection Prevention. Applied guidance on campaign Rejection Prevention for teams that register 10DLC campaigns, with templates, checklists and case studies drawn from real programs.
10. Advanced Campaign Optimization. Advanced topics and emerging rules affecting teams that register 10DLC campaigns, including recent FCC orders, carrier policy changes and where enforcement is heading.
11. Compliance Program. Applied guidance on compliance Program for teams that register 10DLC campaigns, with templates, checklists and case studies drawn from real programs.
12. Final Certification Exam. A proctored final assessment covering every module, with scenario questions drawn from real teams that register 10DLC campaigns situations. Passing earns the course certificate.

The problem this course prevents

A business submits a campaign with a one-line description, samples copied from marketing copy and an opt-in form missing frequency and fee disclosures. It is rejected three times over two weeks. The course walks through the same submission rebuilt to pass on the first try.

Course FAQ

Is this course for beginners?

Yes. It assumes no prior TCR knowledge and builds up to advanced campaign optimization and rejection prevention.

Does it cover specific rejection codes?

Yes. The campaign rejection prevention module covers the most common codes and how to avoid them, alongside the MyTCRPlus rejection code directory.

Is the course self-paced?

Yes. TCR Fundamentals runs about 18.5 hours across 12 modules, including the final exam, and you can work through it at your own pace with lifetime access to updates.

Is this course legal advice?

No. It teaches the rules, carrier requirements and operational controls that apply to teams that register 10DLC campaigns, but it is not a substitute for advice from qualified counsel on your specific program.