EVENT TICKETING SMS COMPLIANCE

// Course Guide

Who this course is for

• Ticketing and box office operations teams
• Event marketing and promoter teams
• Venue managers sending day-of-event communications
• Platform partners that text on behalf of promoters

Why texting compliance is different for venues, promoters and ticketing companies

Event messaging mixes urgent operational texts (gate changes, weather delays, will-call instructions) with aggressive marketing for upcoming shows. Ticket buyers usually consent to transactional updates at purchase, not to marketing, and consent often sits with the ticketing platform rather than the venue or promoter sending the next presale alert. Multi-venue operators also have to keep each venue's subscribers and suppression lists aligned.

What each module covers

1. TCPA Foundations for Events. The TCPA as it applies to venues, promoters and ticketing companies: consent tiers, autodialer rules after Facebook v. Duguid, Do Not Call obligations, statutory damages and recent case law.
2. TCR Registration. 10DLC registration for venues, promoters and ticketing companies: brand and campaign structure, use case selection, vetting, and keeping registrations accurate as the business changes.
3. Consent Architecture for Ticketing. How to capture, scope and document consent for venues, promoters and ticketing companies: express versus express written consent, disclosure language, recordkeeping and consent that survives a challenge.
4. Message Classification. For venues, promoters and ticketing companies: classifying messages as informational, transactional, conversational or marketing, and why the classification decides which consent and which campaign apply.
5. Contamination Prevention. For venues, promoters and ticketing companies: preventing contamination: keeping marketing content out of informational and transactional messages so consent and registrations stay valid.
6. Opt-Out & DNC Management. For venues, promoters and ticketing companies: processing STOP and other opt-outs across every system, honoring revocation by any reasonable means, and keeping internal and national DNC lists synchronized.
7. Marketing Campaign Compliance. For venues, promoters and ticketing companies: running compliant promotional programs: express written consent, CTA disclosures, frequency, quiet hours and state laws stricter than the federal rules.
8. Vendor Risk Management. For venues, promoters and ticketing companies: managing vendors and platforms that send or store data on your behalf: due diligence, contracts, audit rights, suppression syncing and liability allocation.
9. Operational Messaging Compliance. Applied guidance on operational Messaging Compliance for venues, promoters and ticketing companies, with templates, checklists and case studies drawn from real programs.
10. Multi-Venue Operations. For venues, promoters and ticketing companies: running compliance across multiple locations, brands or teams: centralized controls, shared suppression, registration structures and local accountability.
11. Audit & Documentation. For venues, promoters and ticketing companies: building the evidence trail: consent logs, message archives, monitoring dashboards and the records regulators, carriers and plaintiffs request.
12. Litigation Defense Strategies. For venues, promoters and ticketing companies: responding to complaints, demand letters, class actions and regulator inquiries: preserving evidence, common defenses and settlement considerations.
13. Final Certification Exam. A proctored final assessment covering every module, with scenario questions drawn from real venues, promoters and ticketing companies situations. Passing earns the course certificate.

The problem this course prevents

A promoter exports buyer phone numbers from a ticketing platform and texts presale offers for an unrelated tour. The buyers consented to the platform's order updates, not the promoter's marketing. The course covers consent ownership between platforms, venues and promoters, and compliant presale opt-in flows.

Course FAQ

Can we text ticket buyers about future shows?

Only if they consented to marketing from your brand. Purchase-related consent covers order and event updates, not promotions for other events.

Are day-of-event alerts treated differently?

Yes. Operational updates about a purchased event are informational. The operational messaging module covers keeping them separate from marketing.

Is the course self-paced?

Yes. Event Ticketing SMS Compliance runs about 20 hours across 13 modules, including the final exam, and you can work through it at your own pace with lifetime access to updates.

Is this course legal advice?

No. It teaches the rules, carrier requirements and operational controls that apply to venues, promoters and ticketing companies, but it is not a substitute for advice from qualified counsel on your specific program.