Why This Rejection Happens
The disclosure text on your web-based opt-in form (checkbox, footer, or signup widget) does not inform the user how often they will receive messages. You must state the expected message volume (e.g., "4 msgs/month" or "Message frequency varies").
Common Triggers: Forms that just say "Sign up for texts" without the legal fine print specifying volume.
Root Cause Analysis
Primary Triggers
- Omission: The designer created a clean, minimalist form and removed the "clutter" of legal text, accidentally deleting the mandatory frequency disclosure.
- Undefined Volume: You weren't sure how many texts you'd send, so you left it out. The correct action is to use the phrase "frequency varies."
- Location: The disclosure exists but is too far from the submit button (e.g., only in the Privacy Policy link) rather than visible on the form itself.
Required Elements
| Campaign Type | Required Phrase | Example Context |
|---|---|---|
| Transactional | "Message frequency varies" | "Msg freq varies based on orders." |
| Marketing | "Approx [X] msgs/mo" | "Receive approx 4 deals/month." |
| Placement | Adjacent to Opt-in | Must be near the checkbox or button. |
Step-by-Step Remediation
Determine Frequency Statement
If you send recurring newsletters, estimate the volume (e.g., "4 msgs/month"). If you send alerts triggered by user actions, use "Message frequency varies."
Edit the Form Disclosure
Add the frequency statement to the text block immediately below or next to your phone number input field.
✓ Compliant Disclosure
"I agree to receive SMS alerts from [Brand]. Message frequency varies. Msg & Data rates may apply."
✗ Non-Compliant Disclosure
"Sign up for updates."
(Missing frequency, fees, and brand name.)
Update Screenshot Evidence
If you previously submitted a screenshot of your form, take a new one showing the added text. If using a URL, update the live site before resubmitting.
Carrier-Specific Requirements
T-Mobile
- Requires the "frequency varies" disclosure to be present at the initial point of consent. It cannot be buried in a hyperlink.
AT&T
- Will reject forms that imply "unlimited" messaging without a disclaimer. Setting expectations prevents consumer complaints about spam.
MyTCRPlus Tools That Can Help
Consent Form Builder
Generates the exact HTML snippet needed for your website, including the frequency placeholder.
Screenshot Hosting Service
Host your updated form screenshot securely to provide proof of fix.
Pre-Resubmission Checklist
- The form text includes "Message frequency varies" OR a specific number.
- The text is visible without clicking "read more."
- The frequency statement matches the reality of my campaign.
- I have updated the live site or the hosted screenshot URL.
Common Mistakes to Avoid
❌ "Periodic Updates"
Avoid vague terms like "periodic" or "occasional." Use the standard phrase "Message frequency varies" to ensure compliance across all carriers.
❌ Putting it in the Tooltip
Disclosures hidden inside a hover-over tooltip or "info" icon do not count as "clear and conspicuous."
Expected Timeline
Related Rejection Codes
This guidance provides general information about 10DLC compliance requirements. Transparency regarding message volume helps manage consumer expectations and reduces opt-out rates. Organizations should ensure their forms clearly state how often they intend to contact the user. MyTCRPlus does not provide legal advisory services or regulatory representation.