TCR Code 2126
Opt-in Form Missing STOP Instructions
Disclosure Error
Rejection Rate
12%
Avg Fix Time
10 Min
Success Rate
98%
Why This Rejection Happens
The disclosure text on your web form (near the checkbox or submit button) does not explicitly tell the user how to opt-out of messages.
Root Cause Analysis
Right to Revoke: Carriers require that the "exit strategy" is clear *before* the user enters. You must say "Text STOP to cancel" right next to the "Subscribe" button.
The Fix
Update your form's fine print.
✓ Correct Disclosure
"...Msg & data rates may apply. Reply HELP for help and STOP to cancel."
✗ Non-Compliant
"...You can unsubscribe at any time." (How? Be specific.)