Why This Rejection Happens
The "Call-to-Action" (CTA) description you provided does not inform the consumer that they may be charged for receiving messages. You must explicitly state that "Message and data rates may apply" (or "Standard rates apply") is part of your opt-in disclosure.
Common Triggers: Writing a description that summarizes the user flow but forgets to mention the legal fee warning presented to the user.
Root Cause Analysis
Primary Triggers
- Omission in Text: The actual web form might have the disclosure, but your written summary in the registration portal left it out. The vetting agent checks the text description for completeness.
- "Texting is Free" Mindset: Assuming that because your service is free, you don't need to warn about carrier fees. This is incorrect; the disclosure refers to the user's mobile plan costs.
- Shortcuts: Writing "User agrees to terms" instead of "User agrees to terms stating msg & data rates apply."
Required Elements
| Element | Required Phrasing in Description | Why? |
|---|---|---|
| Fee Disclosure | "msg and data rates may apply" | Mandatory legal warning. |
| Confirmation | "user is informed that..." | Shows you understand the requirement. |
| Consistency | Match web form / script | Don't describe it if it's not actually there. |
Step-by-Step Remediation
Review Your CTA Description
Go to the "Message Flow" or "Call-to-Action" field in your campaign registration. Read your current text.
Insert the Fee Disclosure
Update the description to confirm that the fee warning is presented to the user.
✓ Compliant Description
"Users opt-in via web form. The form disclosure states: 'Receive SMS alerts from [Brand]. Message and data rates may apply.'"
✗ Non-Compliant Description
"Users opt-in via web form to get alerts."
(Missing fee confirmation.)
Align with Visuals
Ensure that the screenshot or URL you provided actually shows this text. If you claim it's there in the description but the image shows otherwise, you will be rejected for inconsistency.
Carrier-Specific Requirements
T-Mobile
- Strictly requires the "Message and data rates may apply" disclosure to be part of the initial call-to-action description.
AT&T
- Will reject descriptions that imply "free" messaging without the carrier fee disclaimer.
MyTCRPlus Tools That Can Help
Campaign Description Generator
Use our wizard to generate a description that includes the mandatory fee disclosure language automatically.
Consent Form Builder
Ensure your actual form has the text you are describing.
Pre-Resubmission Checklist
- The description text includes "Message and data rates may apply".
- The visual proof (URL/Image) also shows this text.
- I have not used "Standard rates apply" unless "Msg & Data" is impossible.
- I have updated the text in the portal.
Common Mistakes to Avoid
❌ "Texting is free"
Never write "We tell them texting is free" in the description. You must say "We warn them rates may apply."
❌ Paraphrasing
Don't write "We warn about costs." Quote the exact legal phrase: "Message and data rates may apply."
Expected Timeline
Related Rejection Codes
This guidance provides general information about 10DLC compliance requirements. Fee disclosures protect businesses from liability regarding carrier charges. Organizations should ensure their descriptions accurately reflect the legal warnings provided to consumers. MyTCRPlus does not provide legal advisory services or regulatory representation.