Why This Rejection Happens
The "Call-to-Action" (CTA) description you provided blends multiple distinct consent mechanisms into a single, confusing explanation. Carriers require clarity: Does the user opt in via Web, or via Text Keyword? You cannot describe both in a way that suggests a single messy flow.
Common Triggers: Writing "Users can text JOIN or visit the website" in a single CTA description field, or describing a verbal opt-in that leads to a web form without clear separation.
Root Cause Analysis
Primary Triggers
- Multiple Entry Points: You support multiple ways to join (Web, POS, Keyword) but crammed them all into one description field, confusing the auditor.
- Conflicting Methods: You selected "Web Form" as the method but described a "Verbal Script" in the text box. The method type must match the description.
- Circular Logic: Describing a flow where a user texts a keyword to get a link to a web form to enter their number again. This is redundant and flagged as a poor user experience/spam risk.
Required Elements
| Scenario | Required Action | Why? |
|---|---|---|
| Multiple Methods | Focus on Primary | Describe the main way users join. Keep it simple. |
| Consistency | Match Selection | If dropdown says "Web," text must describe "Web." |
| Separate Flows | Distinct Descriptions | If you must support both, clearly separate them with headers. |
Step-by-Step Remediation
Choose ONE Primary Method
Even if you support five ways to sign up, pick the most common one (usually the one with the best audit trail, like a Web Form) and focus your registration on that.
Clean Up the Description
Delete references to secondary methods if they clutter the explanation. Make the primary flow crystal clear.
✓ Compliant Description
"Users visit [URL] and enter their number in the web form. They check the box to agree to terms."
✗ Non-Compliant Description
"Users can text JOIN, or scan a QR code, or tell the cashier, or go to the website..."
Align Dropdown with Text
Go to your campaign settings. If you selected "Keyword," ensure your description is only about the Keyword flow. Do not mention web forms unless they are part of that specific flow.
Carrier-Specific Requirements
T-Mobile
- Prefers a single, verifiable "Call-to-Action." Complex, multi-channel opt-in descriptions are often rejected for "ambiguity."
AT&T
- Checks that the "Opt-in Type" matches the visual evidence. If you say "Verbal" but upload a screenshot of a website, it's a mismatch.
MyTCRPlus Tools That Can Help
CTA Validator
Analyzes your opt-in flow description to flag confusing or mixed-method language.
Campaign Description Generator
Generates a clean, single-method description based on your primary opt-in type.
Pre-Resubmission Checklist
- I have selected the correct "Opt-in Type" in the dropdown.
- My description focuses on THAT specific type.
- I have removed references to "alternative" ways to join.
- The evidence (URL/Image) matches the described method.
Common Mistakes to Avoid
❌ "All of the Above"
Do not try to describe your entire marketing strategy. The carrier just wants to verify one valid path to consent.
❌ Mismatched Evidence
Don't select "Web Form" and then upload a picture of a "Text-to-Join" flyer. Pick one lane and stick to it for the registration.
Expected Timeline
Related Rejection Codes
This guidance provides general information about 10DLC compliance requirements. Clarity and consistency in describing consent mechanisms are key to efficient approval. Organizations should streamline their registration data to present a clear, verifiable compliance story. MyTCRPlus does not provide legal advisory services or regulatory representation.