Privacy Policy Mentions Marketing

Why This Rejection Happens

This code is similar to Code 7103/851 but specific to "Marketing" language. Your Privacy Policy states that user data will be used for "marketing," "promotions," or "third-party offers," but you failed to add the specific SMS exclusion clause. Carriers interpret general marketing clauses as permission to sell data unless explicitly stated otherwise.

• Policy says: "We share data with partners for marketing purposes."
• Policy says: "We may use your info to send promotional offers from affiliates."
• Missing the "No mobile info will be shared" exclusion statement.

Root Cause Analysis

Primary Triggers

• Broad Permissions: Standard legal templates often grant broad rights to share data for marketing to maximize business value. 10DLC rules specifically restrict this for mobile numbers.
• Lead Gen Prevention: Carriers use this code to block affiliate marketers who collect numbers to sell as leads. If your policy allows sharing for marketing, you look like a lead seller.

The "Carve-Out" Clause

Mandatory Text

Add this immediately after any paragraph mentioning data sharing for marketing.

Step-by-Step Remediation

Audit the Policy

Search your privacy policy for the words "marketing," "promotional," "partners," or "affiliates."

Add the Exception

Where you state you share data, add the exclusion clause.

Pre-Resubmission Checklist

• I have added the exclusion clause to my privacy policy.
• I have republished the page so the changes are live.
• The policy clearly distinguishes between email (shareable) and SMS (protected).

Fix It Faster

Use our compliant template.

Need Legal Wording?

Don't guess on the language. Copy our approved text.

What reviewers check for code 7014

Code 7014 is reported as "Privacy Policy Mentions Marketing". This code fires when the privacy policy says customer data is used for marketing or shared with partners without carving SMS data out of that use. Reviewers need to see that consent collected for texting stays with the brand.

Where code 7014 comes from

Code 7014 is a campaign review reason code used to report a specific deficiency found during manual campaign vetting. CSPs surface it in the rejection notice alongside any other codes found in the same review, so check for companion codes before resubmitting. It has a documented fix that usually needs one targeted correction and a resubmission.

Amendment that resolves the conflict

Compliant version:

Notwithstanding anything else in this policy, Fernway Goods does not share, sell or rent mobile phone numbers or text messaging consent with any third party for marketing purposes.

Fix and verify before resubmitting

1. Find every sentence describing marketing use or partner sharing.
2. Add the carrier-standard SMS exclusion directly after those sentences.
3. State plainly that SMS consent and phone numbers are not sold, rented or shared for marketing.
4. Publish the change on the URL the campaign links to.
5. Resubmit with a note that the SMS exclusion was added.
6. Resubmit with a note that references code 7014 (Privacy Policy Mentions Marketing) and lists each change made.

Sample resubmission note

Many CSPs let you add a note for the reviewer when you resubmit. A short, specific note shows what changed and speeds up the second review. Example for Fernway Goods:

Fernway Goods corrected the deficiency reported as code 7014 (Privacy Policy Mentions Marketing). Changes made: find every sentence describing marketing use or partner sharing; add the carrier-standard SMS exclusion directly after those sentences; state plainly that SMS consent and phone numbers are not sold, rented or shared for marketing. All URLs, keywords and auto-replies were re-tested from an external network before this resubmission, and the campaign text now matches the live opt-in exactly.

Common mistakes that keep code 7014 coming back

• Placing the SMS exclusion on the SMS terms page but not in the privacy policy.
• Writing "we rarely share data", which still permits sharing.
• Forgetting affiliate sharing language in a separate cookies or data section.

Related rejection codes

• Code 7200: Privacy Policy Mentions Marketing
• Code 2131: Verbal Script Missing STOP Instructions
• Code 2128: Opt-in Form Missing HELP Instructions
• Code 2127: Verbal Script Missing STOP Instructions
• Code 2126: Opt-in Form Missing STOP Instructions
• Code 2124: Verbal Script Missing Frequency Disclosure

Frequently asked questions about code 7014

Can our privacy policy still mention email marketing?

Yes. Marketing by the brand itself is fine; the issue is sharing SMS data with others. Add the exclusion and keep the rest of the policy.

Where should the clause go?

Under a heading such as "Text Messaging" or immediately after the data-sharing section, so reviewers see it without reading the entire policy.

Legal Disclaimer: Code 7014 is about data sharing restrictions. 10DLC rules treat mobile numbers as highly sensitive data, requiring stricter protection than email.

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