Privacy Policy Mentions Marketing

HIGH SEVERITY

12%

Rejection Rate

45 mins

Avg Fix Time

95%

Success Rate

Why This Rejection Happens

This code is similar to Code 7103/851 but specific to "Marketing" language. Your Privacy Policy states that user data will be used for "marketing," "promotions," or "third-party offers," but you failed to add the specific SMS exclusion clause. Carriers interpret general marketing clauses as permission to sell data unless explicitly stated otherwise.

Common Triggers:

Policy says: "We share data with partners for marketing purposes."
Policy says: "We may use your info to send promotional offers from affiliates."
Missing the "No mobile info will be shared" exclusion statement.

Root Cause Analysis

Regulatory Framework: CTIA Principles (Consent Transferability); T-Mobile Code of Conduct.

Primary Triggers

Broad Permissions: Standard legal templates often grant broad rights to share data for marketing to maximize business value. 10DLC rules specifically restrict this for mobile numbers.
Lead Gen Prevention: Carriers use this code to block affiliate marketers who collect numbers to sell as leads. If your policy allows sharing for marketing, you look like a lead seller.

The "Carve-Out" Clause

Mandatory Text

"The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties."

Add this immediately after any paragraph mentioning data sharing for marketing.

Step-by-Step Remediation

Audit the Policy

Search your privacy policy for the words "marketing," "promotional," "partners," or "affiliates."

Add the Exception

Where you state you share data, add the exclusion clause.

Corrected Clause: "We may share your email with partners. However, no mobile information will be shared with third parties/affiliates for marketing/promotional purposes."

Pre-Resubmission Checklist

I have added the exclusion clause to my privacy policy.
I have republished the page so the changes are live.
The policy clearly distinguishes between email (shareable) and SMS (protected).

Fix It Faster

Use our compliant template.

Policy Generator →

Generate a policy with the exclusion clause.

Related Rejections

Code 7103 Privacy Policy Sharing (Duplicate) Code 851 Privacy Disclosure Missing

Need Legal Wording?

Don't guess on the language. Copy our approved text.

Contact Support Back to Decoder

Legal Disclaimer: Code 7014 is about data sharing restrictions. 10DLC rules treat mobile numbers as highly sensitive data, requiring stricter protection than email.