Why This Rejection Happens
This code is similar to Code 7103/851 but specific to "Marketing" language. Your Privacy Policy states that user data will be used for "marketing," "promotions," or "third-party offers," but you failed to add the specific SMS exclusion clause. Carriers interpret general marketing clauses as permission to sell data unless explicitly stated otherwise.
- Policy says: "We share data with partners for marketing purposes."
- Policy says: "We may use your info to send promotional offers from affiliates."
- Missing the "No mobile info will be shared" exclusion statement.
Root Cause Analysis
Primary Triggers
- Broad Permissions: Standard legal templates often grant broad rights to share data for marketing to maximize business value. 10DLC rules specifically restrict this for mobile numbers.
- Lead Gen Prevention: Carriers use this code to block affiliate marketers who collect numbers to sell as leads. If your policy allows sharing for marketing, you look like a lead seller.
The "Carve-Out" Clause
Mandatory Text
Add this immediately after any paragraph mentioning data sharing for marketing.
Step-by-Step Remediation
Audit the Policy
Search your privacy policy for the words "marketing," "promotional," "partners," or "affiliates."
Add the Exception
Where you state you share data, add the exclusion clause.
Pre-Resubmission Checklist
- I have added the exclusion clause to my privacy policy.
- I have republished the page so the changes are live.
- The policy clearly distinguishes between email (shareable) and SMS (protected).
Fix It Faster
Use our compliant template.
Related Rejections
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Legal Disclaimer: Code 7014 is about data sharing restrictions. 10DLC rules treat mobile numbers as highly sensitive data, requiring stricter protection than email.
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