// Industry Solutions series · Book 2 of 17
Automotive Dealership SMS Compliance Playbook
The Operator's Guide to 10DLC Registration, TCPA Consent, and Carrier Rules for Dealerships
Book 2 of the MyTCRPlus Industry Solutions book series. Dealerships send more automated texts than almost any other business: lead follow-up, test-drive reminders, service and recall notices, lease-maturation offers. Each one crosses three separate rulebooks, and a single unregistered campaign or undocumented opt-in can block delivery or put millions in statutory damages on the table. This 102-page book gives dealerships a step-by-step path through registration, consent, opt-outs, and rejection fixes. You receive the complete book as a print-quality PDF file, downloadable immediately after purchase.
// Look inside
Front cover, cheat sheet and back cover
// What this book covers
What you'll get from the book
- How TCPA law, CTIA and carrier standards, and 10DLC registration each govern your texts, and what each failure costs.
- Brand and campaign registration with current TCR fees, vetting, and Trust Score throughput.
- Filing-ready sample messages for new-inventory / price-drop alert, sales lead follow-up, test-drive / appointment reminder, lease-maturation / trade-in follow-up, service / recall reminder, and parts / status update.
- Prior express written consent that holds up as evidence, and opt-out handling under the FCC's 2025 revocation rules.
- A rejection-code map that points to the exact field to fix, plus resubmission and escalation steps.
- State mini-TCPA quiet hours and frequency limits, including Florida, Oklahoma, Maryland, Connecticut, Virginia, Texas, and Washington.
- Separating sales, BDC, and service traffic into distinct campaigns, and holding third-party lead vendors to the dealership's own consent standard.
// Who it's for
Written for
- Dealer principals and general managers.
- BDC, sales, and service managers running outbound texting.
- Marketing directors and dealer-group compliance officers.
- CRM and DMS administrators.
- Agencies and lead vendors serving dealerships.
// What's inside
Inside the book
- Cheat Sheet inside the front cover.
- 17 chapters in 6 parts, including a Part of Tens with ten costly texting mistakes and ten questions to ask before you choose a texting platform.
- Charts on penalty exposure, first-year cost, throughput, and send-time windows.
- A master audit checklist and templates, further reading, glossary, and index.
// Format
Book details
Book, delivered as a single PDF file. 102 pages, 7.5 x 9.25 in trim, full color with front, back, and inside cover pages. First edition, September 2026. Published by Native Chaos Holdings LLC. Not legal advice; verify current fees and rule dates with your Campaign Service Provider before relying on them.
// Go further
Pair the book with training
// Academy certification · $197
Automotive Dealership SMS Compliance
Self-paced certification course with modules, a final exam and a certificate, sold separately from the book.
// Free guide
Automotive SMS Compliance Playbook
Start with the free online playbook, then use the book for the full templates, rejection-code map and audit checklist.
// The library
More SMS compliance books
