// Industry Solutions series · Book 9 of 17
E-Commerce SMS Compliance Playbook
The Operator's Guide to 10DLC Registration, TCPA Consent, and Carrier Rules for Stores
Book 9 of the MyTCRPlus Industry Solutions book series. Stores text at enormous volume: cart recovery, flash sales, back-in-stock alerts, order and shipping updates. Checkout opt-ins, pop-ups, and holiday surges multiply every consent defect into a class-action-sized number. This 103-page book gives stores a step-by-step path through registration, consent, opt-outs, and rejection fixes. You receive the complete book as a print-quality PDF file, downloadable immediately after purchase.
// Look inside
Front cover, cheat sheet and back cover
// What this book covers
What you'll get from the book
- How TCPA law, CTIA and carrier standards, and 10DLC registration each govern your texts, and what each failure costs.
- Brand and campaign registration with current TCR fees, vetting, and Trust Score throughput.
- Filing-ready sample messages for cart-abandonment recovery, promotional / sale blast, back-in-stock alert, order / shipping confirmation, post-purchase follow-up, and win-back / loyalty offer.
- Prior express written consent that holds up as evidence, and opt-out handling under the FCC's 2025 revocation rules.
- A rejection-code map that points to the exact field to fix, plus resubmission and escalation steps.
- State mini-TCPA quiet hours and frequency limits, including Florida, Oklahoma, Maryland, Connecticut, Virginia, Texas, and Washington.
- Cart-abandonment, back-in-stock, and win-back flows, and keeping promotional content out of transactional campaigns.
// Who it's for
Written for
- Store owners and founders.
- Retention, CRM, and lifecycle marketers.
- E-commerce agencies.
- SMS platform administrators.
- Compliance leads at direct-to-consumer brands.
// What's inside
Inside the book
- Cheat Sheet inside the front cover.
- 17 chapters in 6 parts, including a Part of Tens with ten costly texting mistakes and ten questions to ask before you choose a texting platform.
- Charts on penalty exposure, first-year cost, throughput, and send-time windows.
- A master audit checklist and templates, further reading, glossary, and index.
// Format
Book details
Book, delivered as a single PDF file. 103 pages, 7.5 x 9.25 in trim, full color with front, back, and inside cover pages. First edition, September 2026. Published by Native Chaos Holdings LLC. Not legal advice; verify current fees and rule dates with your Campaign Service Provider before relying on them.
// Go further
Pair the book with training
// Academy certification · $197
E-Commerce & Retail SMS Compliance
Self-paced certification course with modules, a final exam and a certificate, sold separately from the book.
// Free guide
E-Commerce & Retail SMS Playbook
Start with the free online playbook, then use the book for the full templates, rejection-code map and audit checklist.
// The library
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