10DLC brand and campaign registration is the complete The Campaign Registry (TCR) sequence for United States Application-to-Person (A2P) SMS on 10-Digit Long Codes (10DLC). The brand establishes the legal sender. Each campaign declares one messaging program under that sender.
Skipping either layer leaves the “A2P 10DLC registration required” state in the Campaign Service Provider (CSP) console.
Correct Order
- Collect legal identity and align the public website.
- Submit brand registration through the CSP.
- Receive the TCR trust score.
- Select one use case per program.
- Draft campaign description, samples, and opt-in evidence.
- Submit the campaign and wait for Direct Connect Aggregator review.
- Map numbers to the approved campaign before production traffic.
Do not submit the campaign against a rejected brand. Do not send A2P while either status is pending if the business cannot absorb filtering.
Shared Failure Modes
Brand failures are identity failures: name, Employer Identification Number (EIN), domain, and dead policy pages.
Campaign failures are program failures: wrong use case, thin descriptions, samples without STOP, and opt-in pages that do not match the narrative.
Treat them as two tickets. Repairing sample copy will not fix an EIN mismatch.
Timing and Cost Across Both Layers
Brand filings often complete in 1–3 business days. Campaign review often runs 1–10 business days. Trust scores under 50 often add 7–10 business days of manual review.
Industry TCR fees commonly cited: about $4 one-time per standard brand and about $10–$15 per month per standard campaign. Enhanced vetting and resubmission fees sit on top. CSP invoices vary.
FAQ
Do I file brand and campaign together?
Most CSPs expose them as sequential forms. The campaign references the brand identifier.
Can I run two campaigns on one brand?
Yes when the programs are distinct and each campaign is complete.
Disclaimer
Mytcrplus.com provides tools and templates to support compliance efforts but does not provide legal advice. Compliance requirements vary by industry, jurisdiction, and use case. You are responsible for ensuring your messaging practices comply with applicable laws, obtaining appropriate consent from recipients, and monitoring ongoing compliance as regulations evolve. Consult legal counsel if you are unclear about your specific compliance situation.
MYTCRPLUS.com is not affiliated with The Campaign Registry. TCR and The Campaign Registry are trademarks owned by The Campaign Registry. The use of TCR is nominative use only.