10DLC business registration is the market name for The Campaign Registry (TCR) brand filing that identifies the legal entity behind United States Application-to-Person (A2P) SMS on a 10-Digit Long Code (10DLC). Campaign records still sit under that business brand.
Do not file a marketing DBA as the legal name. File the entity on the Employer Identification Number (EIN) or accepted sole-proprietor identifier.
Business Versus Sole Proprietor
Standard business brands use EIN-backed identity. Sole-proprietor paths use the identifier the Campaign Service Provider (CSP) documents. Both paths need a website, privacy and terms pages, and a campaign that matches live traffic.
A franchise or multi-location group should decide whether each location is a brand or a campaign under one parent. That decision must match how recipients identify the sender.
Business Documents Reviewers Expect
- Legal name matching tax records
- EIN
- Physical address
- Authorized contact
- Website that represents the operating business
- SMS-aware privacy policy and terms
Domain age of six months or more and a D-U-N-S number filed before registration are common trust-score supports. They do not replace exact legal identity.
FAQ
Is 10DLC business registration only the brand?
The business file is the brand. Each SMS program still needs a campaign.
Can one business brand cover every location?
Only when the legal sender and the consumer-facing identity stay consistent. Mixed EINs need separate brands.
Disclaimer
Mytcrplus.com provides tools and templates to support compliance efforts but does not provide legal advice. Compliance requirements vary by industry, jurisdiction, and use case. You are responsible for ensuring your messaging practices comply with applicable laws, obtaining appropriate consent from recipients, and monitoring ongoing compliance as regulations evolve. Consult legal counsel if you are unclear about your specific compliance situation.
MYTCRPLUS.com is not affiliated with The Campaign Registry. TCR and The Campaign Registry are trademarks owned by The Campaign Registry. The use of TCR is nominative use only.