A 10DLC registration website is the public domain The Campaign Registry (TCR) and carrier reviewers inspect during brand and campaign review. It is not the Campaign Service Provider (CSP) console. It is the live site named in the brand file.
Existing MyTCRPlus guidance already covers whether a website is required. This page lists what that site must show.
Pages Reviewers Open
- Homepage that identifies the operating business
- Working contact path
- Privacy policy that covers SMS and data sharing
- Terms of service that disclose messaging
- The exact opt-in URL listed in the campaign
Gated policy pages fail review. Placeholder builders with lorem ipsum fail review. A domain that does not match the legal entity is a frequent brand-rejection pattern.
Alignment Rules
- Legal name on the site should not contradict the brand legal field
- Sample messages should match the public call to action
- Promotional campaigns need promotional language on the live page
- Do not swap the site mid-review
Domain age of six months or more is a common trust-score support. A brand-new domain can still file. It often scores with more friction.
FAQ
Do I need a website for 10DLC registration?
CSPs and reviewers expect a working public site that supports the identity and SMS disclosure story. See the live explainer at /do-i-need-a-website-for-10dlc-registration/.
Can a social profile replace the website?
Do not plan on it. File a durable domain you control.
Disclaimer
Mytcrplus.com provides tools and templates to support compliance efforts but does not provide legal advice. Compliance requirements vary by industry, jurisdiction, and use case. You are responsible for ensuring your messaging practices comply with applicable laws, obtaining appropriate consent from recipients, and monitoring ongoing compliance as regulations evolve. Consult legal counsel if you are unclear about your specific compliance situation.
MYTCRPLUS.com is not affiliated with The Campaign Registry. TCR and The Campaign Registry are trademarks owned by The Campaign Registry. The use of TCR is nominative use only.