A2P 10DLC registration is the The Campaign Registry (TCR) filing that authorizes Application-to-Person (A2P) SMS from a United States 10-Digit Long Code (10DLC). The record has two layers: brand identity and campaign program details. Carriers read those layers before they treat the traffic as registered A2P.
This page is the A2P-named pillar. The work is the same as 10DLC registration. The A2P prefix names the traffic class.
What A2P Adds to the Phrase
A2P traffic originates from software. CRMs, pharmacies, banks, clinics, and ecommerce platforms send A2P. Person-to-person (P2P) traffic originates from human handsets in a conversation pattern.
Carriers score volume, burst rate, and identical copy. High-volume identical business texts are A2P even when the sender hoped to stay on a consumer line.
Two Records Close the Filing
Brand registration stores legal name, Employer Identification Number (EIN) or accepted sole-proprietor identifier, website, address, and contacts. TCR assigns a trust score from 0 to 100.
Campaign registration stores use case, description, sample messages, opt-in method, STOP and HELP language, and policy URLs.
Both records must tell one story. A healthcare reminder campaign attached to an unrelated consumer brand is a rejection pattern.
Process
- Select a Campaign Service Provider (CSP). Twilio, Bandwidth, RingCentral, Vonage, Sinch, Telnyx, and others submit to TCR. mytcrplus.com does not file as the CSP of record.
- Align legal name, EIN, and public website.
- Submit the brand and wait for the trust score.
- Select one use case per program.
- Submit the campaign. Standard use cases enter Direct Connect Aggregator review.
- Map 10DLC numbers only after both statuses approve.
- Monitor STOP handling, content drift, and carrier policy updates.
Brand filings often complete in 1–3 business days when identity is clean. Campaign review often runs 1–10 business days. Trust scores under 50 often move to 7–10 business days of manual review. TCR and carriers keep timing discretion.
Cost
Industry TCR charges commonly cited:
- About $4 one-time for a standard brand
- About $10–$15 per month per standard campaign
- Higher enhanced-vetting and special-use-case fees
- Resubmission fees after a rejected campaign, often cited around $40 or more
CSP markup, number rental, and message rates sit on top. Confirm the live CSP invoice.
Requirements That Repeat Across CSPs
- United States A2P on 10-digit long codes
- Exact-match legal identity
- Website, privacy policy, and terms that disclose SMS
- Documented opt-in that matches the campaign
- No SHAFT content: Sex, Hate, Alcohol, Firearms, Tobacco
- No extended restricted categories the destination carrier prohibits
Telephone Consumer Protection Act (TCPA) consent remains a separate duty. Marketing A2P needs express written consent. Retain consent artifacts four or more years.
FAQ
Is A2P 10DLC registration the same as 10DLC registration?
Yes. A2P names the traffic class. The filing is still brand plus campaign.
Is A2P 10DLC registration required for US messaging?
Yes for business A2P SMS from US 10-digit long codes. Carriers can filter unregistered traffic.
Does approval guarantee throughput?
No. High trust scores are associated with up to 4,500 messages per minute per campaign. Carriers control that cap.
Disclaimer
Mytcrplus.com provides tools and templates to support compliance efforts but does not provide legal advice. Compliance requirements vary by industry, jurisdiction, and use case. You are responsible for ensuring your messaging practices comply with applicable laws, obtaining appropriate consent from recipients, and monitoring ongoing compliance as regulations evolve. Consult legal counsel if you are unclear about your specific compliance situation.
MYTCRPLUS.com is not affiliated with The Campaign Registry. TCR and The Campaign Registry are trademarks owned by The Campaign Registry. The use of TCR is nominative use only.